Content Specialist / Writer

Responsibilities

• Writing and Editing (50%) Create high-quality, engaging content for various internal and external audiences, including prospective students, alumni, faculty, and donors across various touchpoints, including website, social media, email, and publications.
• Proofread content created by team members or external contributors to ensure accuracy, consistency, and alignment with brand standards.
• Align writing with the university’s brand platform and messaging framework, ensuring a consistent voice and tone across all content.
• Content Publishing (20%) Complete and coordinate assigned content according to established publishing schedules and university events, campaigns, and initiatives.
• Ensure content is accurately published across platforms and communications channels
• Identify content for media dissemination through pitches and press releases.
• Maintain up-to-date media lists for external content sharing.
• Conduct content audits and recommend opportunities to update, improve, consolidate, or develop content.
• Content Optimization (15%) Optimize content to ensure digital materials are discoverable through web (SEO) and generative search (GEO).
• Use analytics tools to assess content performance and recommend or apply improvements that increase engagement and reach.

Requirements

• Education: Bachelor’s degree in English, Communications, Marketing, Journalism, or a related field.
• Experience: 3-5 years of experience in content strategy, writing, or a related field, preferably in higher education or a similar industry.
• Licenses or Certifications: None required.
• Financial Responsibility: May assist in budget planning for content-related tools or resources.
• Special Knowledge (including relevant skills and technologies):
• Strong writing, editing, and storytelling skills with a demonstrated ability to create engaging content for different audiences.
• Familiarity with SEO and GEO best practices and analytics tools (e.g., Google Analytics, Google Search Console and SEMrush).
• Proficiency in content management systems (CMS), preferably WordPress.
• Understanding of social media platforms, trends, and engagement strategies.
• Excellent organizational skills and attention to detail.