Content Specialist at NRG Energy | Houston, TX

Content Specialist

Houston, TX (Hybrid)

Salary Not AvailableMid Level5+ years expFull time

Posted 6 months ago

Job Summary

Drive ongoing AEM content updates and on-page SEO improvements across core site sections to boost visibility and engagement, coordinating with Content, Web, Creative, and Analytics teams.

Own or support content updates in AEM to keep site fresh and aligned with SEO goals.
Must-have: solid writing/editing with brand consistency and 3–5 years of experience.
Standout: cross-functional collaboration with SEO, Analytics, and personalization teams.

Job Description

Responsibilities

Execute daily content updates in AEM including metadata, internal linking, on-page copy edits and image attributes.
Support comprehensive on-page SEO optimization efforts to enhance visibility, engagement, and relevance.
Refresh content across core site sections including customer content, product pages, comparison pages, community/CSR, partnerships & sponsorships, localized content and blogs.
Maintain content quality by conducting accuracy checks, proofreading, and ensuring compliance with brand and SEO guidelines.
Partner with Content, Web, Creative, and Brand teams to support SEO-driven content projects through briefing, updates, and deployment.
Track deliverables, monitor timelines, and escalate blockers to ensure on-time completion.
Maintain documentation including content inventories, link mapping, and content governance frameworks.
Collaborate with analytics and marketing teams to align content updates with insights and customer journey needs.
Contribute to AI-informed enhancements that support visibility and engagement improvements.
Assist personalization stakeholders by ensuring AEM content, metadata and tagging are structured in ways that support personalization.

Requirements

Bachelor’s degree in Communications, Journalism, Marketing, English, Digital Media, or related field
Strong writing background with 3 – 5 years of experience editing, proofreading, and maintaining brand consistency
Comfortable working within a content management system; AEM experience preferred
Understanding of SEO fundamentals and on-page optimization

Preferred

Familiarity with Adobe Experience Manager (AEM) or similar CMS platforms
Exposure to enterprise websites or multi-brand content operations
Experience coordinating cross-functional content projects
Basic understanding of HTML or web publishing best practices

NRG Energy

NRG Energy, Inc. is leading the future of energy—now. Our solutions power a smarter, brighter future by helping customers achieve today's goals while solving for the challenges of tomorrow. Every day, we deliver innovative natural gas, electricity, and smart home solutions to customers large and small across North America.For more information about us visit nrg.com. Connect with NRG on Facebook and follow us on X and Instagram @nrgenergy.

Founded in 1989

Houston, Texas, USA

6.9K employees (338 in marketing)

www.nrg.com