Content Specialist, IDC CX Content Strategy, AWS Marketing

New York City, NY (On-site)

$59K/yr – $114K/yrIntern/New Grad2+ years expFull time

Posted 3 days ago

Job Summary

Own the end-to-end content lifecycle for AWS campaigns, coordinating strategy, audits, calendars, cross‑functional collaboration, and performance insights across multi‑format content.

Job Description

Responsibilities

  • Support the execution of content strategies aligned with AWS goals and target audiences
  • Assist with audience and content audits to inform strategy
  • Help maintain content calendars and information architecture
  • Coordinate content creation across various formats (blogs, infographics, videos, etc.) under guidance
  • Apply SEO best practices and support multi-platform distribution
  • Compile performance metrics and surface observations for review
  • Collaborate with cross-functional teams (design, peer marketing teams, subject matter experts, etc.) to support alignment across execution touchpoints
  • Help ensure brand and messaging consistency across all content
  • Apply recommended content formats based on persona to support engagement, lead generation, and brand loyalty

Requirements

  • 2+ years of professional non-internship marketing experience
  • 1+ years of Salesforce, Tableau, Vidyard, and Excel experience
  • 1+ years of designing, building, and launching successful email engagement programs, specifically lifecycle/nurture programs experience
  • Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

Preferred

  • Experience working with a major brand or entertainment company in project/production management
  • Experience in e-commerce, start ups, advertising, commercial
  • Experience using data visualization tools

Benefits

  • Health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
  • 401(k) matching, paid time off, and parental leave
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Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. We are driven by the excitement of building technologies, inventing products, and providing services that change lives. We embrace new ways of doing things, make decisions quickly, and are not afraid to fail. We have the scope and capabilities of a large company, and the spirit and heart of a small one. Together, Amazonians research and develop new technologies from Amazon Web Services to Alexa on behalf of our customers: shoppers, sellers, content creators, and developers around the world. Our mission is to be Earth's most customer-centric company. Our actions, goals, projects, programs, and inventions begin and end with the customer top of mind. You'll also hear us say that at Amazon, it's always "Day 1."​ What do we mean? That our approach remains the same as it was on Amazon's very first day - to make smart, fast decisions, stay nimble, invent, and focus on delighting our customers.

Founded in 1901
Seattle, WA, US
728K employees (58,003 in marketing)

Salaries

Posted range

$59K/yr – $114K/yr

Taken straight from the job posting.

Web Marketing median pay in the United States

$99K/yr

Most pay falls between $74K and $135K. Based on 317 salaries.

See all Amazon salaries

Funding

Total Funding
$8.1B
Last Raise
$8B
Post IPO Debt, 3 years ago

Funding History

  • Jan 2023
    Post IPO Debt • $8B
  • Jul 2001
    Post IPO Equity • $100M
  • Jun 1996
    Series A • $8M

Traffic Signals

Monthly Visitors
3M
Monthly Google Ads Budget
$281
Traffic Source Mix
Search
46.3%
Direct
40.5%
Referral
9.1%
Social
2.6%
Paid
1.3%

Headcount Trend

Current headcount: ~765.9K