Responsibilities

• Execute written content strategies aligned to revenue, thought leadership, and marketing objectives within defined lines of business, ensuring work is delivered on time and supports broader campaign timelines.
• Develop high-quality written assets across formats — blogs, ebooks, emails, webinars, sales campaigns, video scripts, social content, and more — that generate revenue and move users toward clear intent-driven actions.
• Partner with Marketing stakeholders to plan, sequence, and deliver content that enables downstream execution across teams.
• Apply SEO principles and best practices to content where applicable, in partnership with the Digital Marketing team.
• Create content that serves as the foundational asset for multi-channel campaigns, maintaining a strong and cohesive brand voice, with the understanding that delayed delivery directly impacts the execution timelines of other teams.
• Repurpose and tailor content across channels while maintaining consistent messaging and meeting agreed-upon production schedules.
• Communicate proactively with stakeholders when timelines or scope shift, and help problem-solve to keep campaigns on track.
• Use AI tools (Claude, ChatGPT, Microsoft Copilot, and others) as a required component of your workflow — for brainstorming, outlining, drafting, and revisions — to improve efficiency, explore multiple angles, and tighten messaging.
• Apply strong editorial judgment to all AI-assisted output to ensure it reflects The CE Shop’s brand voice, accuracy standards, and audience expectations. AI accelerates the work; your judgment defines the quality.
• Identify which content projects are appropriate for heavier AI assistance vs. those requiring more original, human-led development, and calibrate your approach accordingly.

Requirements

• Minimum Education Req: Two or four-year college degree, or equivalent combination of education and experience, in journalism or related position
• Years of Experience: 2+ years of experience in a similar or related position
• 3+ years of professional writing or content marketing experience, ideally in a B2C or ed-tech environment
• Exceptional writing skills with the ability to flex across formats: long-form editorial, short-form email copy, scripts, promotional content, and social
• Strong grasp of content strategy — you understand why a piece of content exists and what it’s supposed to do, not just how to write it.
• Familiarity with SEO fundamentals and how they inform content decisions
• Demonstrated comfort using AI writing tools in a professional or portfolio context
• Ability to write clear, effective prompts that produce useful output — and the editorial eye to know when that output needs significant rework
• Openness to learning new AI tools as they emerge and adapting your workflow accordingly
• You view AI as a collaborator that makes you faster and sharper — not a crutch, and not a threat