Responsibilities

• Executes general and special photographic and short form video assignments requiring professionalism and technical expertise using various types of cameras, including but not limited to candid coverage of live sporting events, both studio and on location product shots, photo shoots with athletes and brand ambassadors.
• Develops audio/visual content including but not limited to print materials, social media graphics, web and email graphics, motion graphics, videos, and audio clips.
• Proficiency in Adobe Creative Cloud including Illustrator, lnDesign, Photoshop, Premiere Pro, and Lightroom.
• Experience and/or eagerness to embrace AI for ideation, b2b sales tools, and possible consumer facing applications
• Operate and maintain necessary inventory of professional photography equipment and supplies.
• Creates and oversees the maintenance of a library of social media marketing assets and an inventory of all previously created content organized by goals, topics, and keywords.
• Develops and disseminates media toolkits of key products for internal and external use
• Works closely with the APS marketing and design teams to define the brand story and integrate it within visual assets.
• Ability to clearly articulate the organizational goal behind the creation of content.
• Ability to ensure the continuity of voice across all channels while tailoring messaging for specific audiences.