Content & Social Strategist Overit | Albany, NY (Hybrid)

Albany, NY (Hybrid)

Salary Not AvailableMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own content production and editorial quality across formats for multiple brands, balancing voice, strategy, and timely moments to drive engagement while collaborating with design and strategy teams.

  • Content ownership: write across social, blog, ad, email, and long-form content; manage publishing across platforms
  • Quality and collaboration: proof/edit for voice consistency, brand alignment, and campaign ideation with designers and strategists
  • Performance-driven: monitor trends and metrics, translate data into actionable content optimizations

Job Description

Responsibilities

  • Write across formats: social copy, blog posts, ad copy, email copy, and long-form content for a variety of clients and industries
  • Proof and edit client-facing content for voice consistency, accuracy, and brand alignment
  • Develop and manage social content calendars across multiple clients and platforms
  • Collaborate with designers, video producers, and strategists on campaign ideation and execution
  • Monitor trends, platform updates, and cultural moments to identify content opportunities
  • Assist with short-form video concepts, captions, and scripting
  • Manage publishing and scheduling across platforms
  • Track performance and translate data into actionable recommendations
  • Contribute to paid social creative concepts and campaign support

Requirements

  • Have 2–5 years of writing and social experience, ideally in an agency environment
  • You're a strong, versatile writer, comfortable shifting between a formal membership association and a regional home remodeler without losing the thread of either
  • You can write a Google ad, a LinkedIn post, and a 600-word blog intro in the same afternoon and make all three feel considered
  • You sweat the details: a misspelled name in a client thank-you post bothers you
  • You stay current on platform behavior, cultural moments, and what's actually working, not just what's trending
  • You think strategically about why content performs, not just whether it does
  • You're organized enough to manage multiple brands at once without letting anything go flat
  • You collaborate well and take direction without losing your own editorial instincts
  • You can move fast without getting sloppy

Preferred

  • Experience with short-form video: concepting, scripting, or directing
  • Photography, video, or design chops
  • Paid social experience
  • Experience writing for professional associations, B2B organizations, or niche technical audiences
  • Familiarity with email platforms (Mailchimp, Constant Contact, or similar)
  • Comfort with AI tools as a workflow accelerator, not a shortcut

Benefits

  • 401(k) with company contribution
  • Health, dental, vision, and life insurance
  • Paid time off
  • Professional development and learning opportunities
  • Team lunches, outings, and events
  • Flexible, collaborative, creative work environment
  • Coworkers you’ll actually enjoy being around
Overit logo

Overit

3.6 Glassdoor

Overit is an award-winning, strategy-first full-service marketing agency located in Albany, NY. We strategize, create, implement, and measure integrated traditional and digital campaigns for business of all sizes, across industries.Overit is home to an in-house team of designers, developers, video producers, content creators, PR specialists, audio engineers, innovators and digital marketers. Each member of our crew is handpicked for their experience and ability to collaborate creatively to create award-winning, multi-faceted campaigns that stand out and get results.The Live Room within Overit takes advantage of the building’s unusual church structure to create an acoustic capability that is second to none. The Live Room boasts 1,300sq feet of space, 28’ ceilings, a full cyclorama wall, full AR capabilities, and all the lighting and grip gear needed for your production. High end cameras for photography, UHD cameras for video, livestreams and events.Located in the “back side of the house,” Overit Studios offers full production and post-production capabilities for all aspects of audio and video, with the tech goods to back it up. This includes a 5.1 state-of-the-art control room dripping with technology, isolation booths, ADR stage, and an editing room, UHD cameras, Pro Tools HD, Source-Connect, vintage preamps, and high-end microphones. These are the building blocks of a studio specifically designed and fine-tuned for pristine audio & video production unlike any other on the East Coast. This area of Overit serves as an event space for local businesses, home to industry thought leadership conferences, a recording space for artists and musicians, and a venue for demos and market research.

Founded in 1993
Albany, New York, USA
51 employees (22 in marketing)
67% recommend to a friend

Traffic Signals

Monthly Visitors
5.6K
Traffic Source Mix
Search
35.9%
Direct
49.2%
Referral
7%
Social
6.5%
Paid
1.4%

Headcount Trend

Current headcount: ~51

Marketing Team

Marketing Team Size
12 (24% of company)

Recent News