Content & Social Media Manager at SOTA Cloud | Orange, CA

SOTA Cloud

Content & Social Media Manager

Orange, CA (Remote)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive content strategy and execution for a B2B dental tech SaaS role, aligning sales enablement and inbound with SEO and product storytelling.

Own content strategy and production from top-of-funnel to bottom-of-funnel assets.
Must-have: 3-5+ years in B2B SaaS content or healthcare tech.
Standout: Experience with AI writing tools, SEO platforms, and cross-functional collaboration.

Job Description

Responsibilities

Develop and execute a content strategy that drives awareness, educates prospects, and supports the sales cycle—from top-of-funnel blog posts to bottom-of-funnel case studies and sales assets.
Create sales enablement materials (one-pagers, battlecards, demo scripts, objection handlers, email templates) that help our team close deals faster.
Manage SOTA Cloud's social media presence (LinkedIn, Facebook, Instagram, etc) with thought leadership content, customer stories, product updates, and industry insights.
Write compelling website copy, landing pages, email campaigns, and ad copy that speaks to dental practice owners, DSO executives, and clinical teams.
Produce educational content (webinars, whitepapers, guides, videos) that positions SOTA Cloud as a thought leader in dental technology.
Develop customer stories and testimonials that showcase real-world results and ROI.
Optimize content for SEO and AEO to increase organic traffic and inbound leads.
Monitor content performance and iterate based on engagement, conversion, and pipeline contribution.

Requirements

Experience: 3-5+ years in content marketing, social media management, or related roles, preferably in B2B SaaS or healthcare technology.
Proficient with AI writing and SEO tools (ChatGPT, Claude, Jasper, Clearscope, Surfer SEO, etc) to accelerate content production, optimize for search and answer engines, and maintain brand consistency across all channels while improving efficiency.
Industry Knowledge: Familiarity with dental practices, DSOs, or healthcare technology is a major plus. Bonus if you understand clinical workflows.
Tech-Savvy: Comfortable learning complex products and translating technical concepts into clear, compelling stories. Experience with HubSpot, WordPress, Canva, and social media management tools.
Writing Chops: Exceptional writing and storytelling skills with a portfolio that proves it. You can write for different audiences—clinical staff, practice owners, C-suite executives.
Strategic Thinker: You understand the buyer's journey and create content that moves prospects through the funnel.
Collaborative: You work cross-functionally with sales, product, and design to ensure messaging consistency across all touchpoints.
Passion: A commitment to innovation in healthcare and improving the dental profession.

Preferred

Bonus if you understand clinical workflows.

Benefits

Competitive Salary.
Comprehensive Benefits – health, dental, vision, and 401(k).
Unlimited Time Off – because we trust you to get the job done while maintaining work-life balance.
Available Remote Work – work from anywhere that inspires you or join us in the office.
Collaborative Culture – we're all about teamwork, innovation, and having a good time while doing great work.
Growth Opportunities – we're expanding, and so will your career.

SOTA Cloud

SOTA Cloud is a leader in cloud-based dental imaging solutions, offering an FDA-cleared platform that helps enhance patient outcomes, simplify operations, and reduce costs. Designed for practices and groups of all sizes, it seamlessly integrates imaging devices, practice management software, and AI tools—streamlining workflows and empowering teams to deliver exceptional care.

Founded in 2022

Orange, California, USA

33 employees (5 in marketing)

www.sotacloud.com