Drive Christy Sports' brand narrative and omnichannel social media strategy across regional stores, coordinating content, local opportunities, and store-level workflows to maximize engagement and brand consistency.

• Brand Strategy & Narrative: Develop and maintain a cohesive brand narrative, tone of voice, and content strategy aligned with business goals.
• Brand Strategy & Narrative: Develop social media brand guidelines (visual identity, messaging frameworks, and storytelling standards).
• Brand Strategy & Narrative: Act as the brand steward, ensuring integration and consistency across all digital and physical touchpoints.
• Brand Strategy & Narrative: Collaborate with brand partners on content covering product launches, event activations, and community involvement.
• Social Media Strategy & Content Execution: Lead an omnichannel social media strategy across platforms (Instagram, TikTok, Facebook, and other relevant platforms).
• Social Media Strategy & Content Execution: Oversee the creation of engaging, “social-first” content (Reels, TikToks, Stories, Video, and blog content).
• Social Media Strategy & Content Execution: Identify and leverage emerging trends, acting as the brand’s cultural and digital pulse.
• Social Media Strategy & Content Execution: Collaborate with paid media teams to align organic and paid social strategies for maximum impact.
• Social Media Strategy & Content Execution: Share relevant content with HR team to incorporate it into employee communications and platforms
• Social Media Strategy & Content Execution: Manage community engagement, ensuring timely and on-brand responses.

• Regional & Store-Level Coordination: Develop Store Content Toolkits to guide local teams in creating high-quality, on-brand content.
• Regional & Store-Level Coordination: Build and manage workflows for store content submission and approval.
• Regional & Store-Level Coordination: Identify and execute local opportunities (events, partnerships, promotions).
• Regional & Store-Level Coordination: Train store teams on social media best practices, mobile content creation, and community engagement.
• Regional & Store-Level Coordination: Act as the key liaison between corporate marketing and store-level teams.
• Multi-Channel Content Collaboration: Partner with the marketing team on content production across formats including blogs, videos, campaigns, and public relations.
• Multi-Channel Content Collaboration: Partner in the management of editorial calendars, deadlines, and content pipelines.
• Multi-Channel Content Collaboration: Ensure all content is optimized for SEO and discoverability.
• Performance Analysis & Optimization: Track and analyze KPIs including engagement, traffic, conversions, and content performance.
• Performance Analysis & Optimization: Evaluate performance at both national and local levels to identify scalable insights.