Content & Social Media Coordinator

Responsibilities

• Content Development: Create, curate, and manage content for websites, social media channels, mobile apps, and print/digital resources according to the marketing calendar and strategy.
• Video & Photo Production: Capture and produce high-quality video and photo content for various media applications.
• Social Media Growth: Increase engagement and audience growth on platforms such as Facebook, Instagram, TikTok, and YouTube.
• Monitor conversations and respond appropriately.
• Brand Identity, Messaging & Marketing Support: Ensure consistent messaging and VMC brand identity across traditional and digital media. Assist in the development of print/digital advertising, publications, and visitor resources.
• User-Generated Content: Coordinate and encourage user-generated content programs and influencer partnerships.
• Content Libraries: Manage and update VMC’s photo and video libraries.
• Analytics & Reporting: Monitor, analyze, and report on website, social media, and digital advertising metrics regularly to measure success and identify opportunities. Keep up-to-date on best practices for writing effective web and social media content. Stay current with industry trends, emerging marketing technologies, and digital platforms, offering thought leadership and recommendations.
• Collaboration & Community Engagement: Work closely with the Executive Director, VMC team, partner organizations, local stakeholders, tourism partners, and the Iowa Tourism Office to curate and manage content. Contribute to special events planning and promotion.
• Serve as a role model within the organization and positive representative of Visit Mason City in the community.

Requirements

• 2+ years of experience in public relations, marketing, communications, social media management, writing or other related areas.
• Excellent oral and written communications skills.
• Basic/high level understanding of marketing and communications projects desired.
• Ideal candidate is creative, process-oriented and ready to learn.
• Proficiency in Microsoft Office applications, Google Workspace, and Adobe Creative Suite.
• Knowledge of CMS and/or general website knowledge desired but not required (website management training will be provided).
• Knowledge of digital marketing trends and strategies.
• Deep understanding of social platforms (Facebook, Instagram, Twitter, YouTube, etc.) and ability to adapt to emerging technologies.
• Must possess a positive attitude, collaborative spirit, willingness to learn and a keen eye for creative ideas, processes/efficiency strongly desired, as well as an ability to be adaptable to quickly evolving projects.
• Must possess the ability to work effectively to create and communicate to others a positive image for Mason City area as a destination of choice.

Preferred

• Video editing and production skills preferred.
• Media relations experience preferred.
• Graphic design experience is a significant plus.
• Knowledge of CMS and/or general website knowledge desired.

Benefits

• 100% employer-paid health, life, short-term, and long-term disability insurance (after three months).
• 6% salary contribution to a retirement plan.
• Paid holidays (11 days/year)
• Paid vacation: Two weeks after one year of service (less than five years).
• Three weeks after five years of service.
• Paid personal leave: One day for every 30 days of service (maximum five days in the first year, then 10 days per calendar year).
• Personal leave may accumulate up to 60 days.