Content & Social Lead

San Francisco, CA (On-site)

$100K/yr – $250K/yrMid LevelFull time

Posted 3 hrs ago

Job Summary

Own organic growth end-to-end for Hercules through thought leadership, social channels, newsletters, and video, while building a scalable content system and driving distribution and iteration across platforms.

Lead and coordinate content across channels, including thought leadership and product launches
Build and manage the end-to-end content production workflow with vendors and editors
Drive asset repurposing and performance analytics to optimize impact

Job Description

Responsibilities

own organic growth end-to-end: thought leadership, social channels, newsletter, and video.
Channels: X/Twitter, LinkedIn, Instagram, TikTok, Newsletter, Blog
Content type: thought leadership and product/feature launch content
Proven track record growing organic social for a product (ideally developer tools, SaaS, or prosumer)
Excellent writing and editorial judgment (hooks, clarity, voice, pacing)
Strong creative direction for short-form video (scripting, structure, creator guidance)
Ability to build and manage a content production system (briefs, QA, workflows, vendor management)
Video production: direct vendors for launch videos + testimonial/customer videos (briefs, scripts, review, delivery)
Asset repurposing: turn every asset into many (threads, clips, posts, email, blog) with quality control
Scope: strategy, calendar, distribution, and iteration

Requirements

All Hercules' organic content
Scope: strategy, calendar, distribution, and iteration
Contractors pipeline: hire/manage writers, editors, designers, creators; create briefs; ensure high quality output, ensure we meet deadlines
Video production: direct vendors for launch videos + testimonial/customer videos (briefs, scripts, review, delivery)
Asset repurposing: turn every asset into many (threads, clips, posts, email, blog) with quality control
Proven track record growing organic social for a product (ideally developer tools, SaaS, or prosumer)
Excellent writing and editorial judgment (hooks, clarity, voice, pacing)
Strong creative direction for short-form video (scripting, structure, creator guidance)
Ability to build and manage a content production system (briefs, QA, workflows, vendor management)
Comfort with analytics (what moved, why it moved, and what to do next)

JobVista

At Jobvista, we help companies make better and more objective hiring decisions. Our mission is to make blind recruitment simple and accessible, allowing companies to focus on what creates value: the candidates' qualifications, competencies, and motivation.By removing bias in the initial stages of the recruitment process, companies increase their ability to identify and attract top talent. Instead of unconsciously selecting candidates who mirror the existing culture, companies gain access to a broader and more qualified candidate pool.This not only contributes to better hires but also to increased diversity, which is a crucial driver for innovation, better decision-making, and stronger performance. At the same time, a fairer and more transparent recruitment process strengthens the company's employer brand, making it more attractive to skilled candidates.With Jobvista, companies get a tool to optimize their recruitment, minimize bad hires, and ensure that the best candidates are selected on an informed and objective basis.

Founded in 2025

DNK

1 employees