Responsibilities

• Own Layton's content strategy across video, photography, web, and written channels. Every asset you commission should be connected to a market positioning goal or an active pursuit.
• Build and maintain the system that surfaces the right stories at the right time: a regular intake cadence with the regional marketing and business development teams that converts pursuit intelligence into a prioritized content production schedule.
• Field and triage inbound content requests from across the organization. Assess each against active pursuit priorities and market goals, route to the right resource, and make sure nothing falls through the cracks.
• Decide what gets made, in what format, and when. Brief it clearly. Route written content to the communications team for messaging and quality review. Keep the production calendar visible and current.
• Lead and manage a team of two video producers and one photography coordinator day-to-day. Ensure every production is well-briefed, strategically grounded, and delivered on time.
• Travel to project sites to lead major productions: client testimonials, executive interviews, and on-camera content with project teams.
• Build and maintain a proof point library of case studies, project highlights, and video assets that pursuit teams can actually find and use. Build a repurposing framework.
• Oversee freelance video and photography vendors to supplement in-house capacity on high-priority productions.
• Serve as the day-to-day contact for our digital agency, own the brief and the relationship, translate pursuit priorities into campaign direction, approve content calendars, and report on ROI to the Marketing Director.
• Own and maintain Layton's website: keep the portfolio current, upload content regularly, and ensure the site works as a credibility tool for clients evaluating us during a pursuit.

Requirements

• 6+ years in content strategy, content marketing, production management, or a related field; senior individual contributor or team lead preferred
• Proven experience leading or managing creative teams (video, photography, or similar)
• Strong editorial instincts to brief clear stories aligned with business development goals
• Comfortable on set and on a jobsite and able to draw out the story that matters
• Experience managing or partnering with external agencies or vendors, including briefs and performance reporting
• Ability to build and maintain systems: intake processes, editorial calendars, asset management workflows
• Strong project management skills with multiple workstreams moving simultaneously
• Experience managing websites on WordPress or similar CMS platforms
• Deep understanding of how content supports B2B business development, long sales cycles, and relationship-driven markets
• Strong communicator who can translate BD priorities into clear creative briefs
• B2B marketing experience required
• Bachelor's degree in Marketing, Communications, Journalism, Digital Media, or related field

Preferred

• Construction, AEC, or professional services industry experience
• Familiarity with capture planning processes and pursuit-based marketing
• Experience working with a paid social or digital advertising agency
• Familiarity with social media platforms and organic content strategy
• Experience with video production workflows and post-production processes
• On-camera interview or documentary-style production experience
• Experience with Monday.com, Asana, or similar project management tools
• Familiarity withAdobe Creative Suite
• Experience building or managing a content asset library for sales enablement

Benefits

• Medical Insurance
• Dental Insurance
• Vision Insurance
• Health Savings Account
• Healthcare Flexible Spending Account
• Dependent Care Flexible Spending Account
• 401(k) retirement plan with employer match
• Life & AD&D Insurance
• Long-term Disability Insurance
• Short-term Disability Insurance