Responsibilities

• Own the end-to-end content system across video, photography, web, and text, ensuring every asset ties to a market positioning goal or pursuit priority.
• Build and operate an intake cadence with regional BD teams to surface stories and convert pursuit intelligence into a prioritized production schedule.
• Field and triage inbound content requests from across the organization. Assess each against active pursuit priorities and market goals, route to the right resource, and make sure nothing falls through the cracks or jumps the queue without a good reason.
• Decide what gets made, in what format, and when. Brief it clearly. Route written content to the communications team for messaging and quality review. Keep the production calendar visible and current for everyone who needs it.
• Lead and manage a team of two video producers and one photography coordinator day-to-day. Make sure every production is well-briefed, strategically grounded, and delivered on time. You're responsible for the output, not just the schedule.
• Travel to project sites to lead major productions: client testimonials, executive interviews, and on-camera content with project teams. Coach the story and make sure it lands.
• Build and maintain a proof point library of case studies, project highlights, and video assets that pursuit teams can actually find and use. Build a repurposing framework so every asset works harder than a single post.
• Oversee freelance video and photography vendors as needed to supplement in-house capacity on high-priority productions.
• Serve as the day-to-day contact for our digital agency, which owns paid social strategy and execution. Your job is to own the brief and the relationship: attend weekly meetings, translate pursuit priorities into campaign direction, approve content calendars, and report on ROI to the Marketing Director.
• Own and maintain Layton's website: keep the portfolio current, upload content regularly, and ensure the site works as a credibility tool for clients evaluating us during a pursuit. Coordinate with our web developer on technical needs.
• Report directly to the Marketing & Communications Director, who provides strategic direction, owns budget decisions, and is your escalation point for agency and cross-functional issues. Day-to-day you operate with significant autonomy.
• Work closely with the communications team to ensure content production aligns with active PR campaigns, thought leadership, and external messaging strategy. You originate and commission content assets. They own the voice and quality of everything written.
• Partner with Creative Services to get content and design working in tandem rather than in sequence. Bring designers in early on campaigns and productions, provide platform-informed feedback on social graphics and visual media, and collaborate directly with designers and the agency on copy and content direction for paid ads. Ensure everything that goes out the door reflects the Layton brand consistently and intentionally.
• Stay in close contact with the events and engagement team so content production aligns with project milestones, award submissions, and BD events across the project lifecycle.
• Support HR and Safety teams periodically with content needs: recruitment storytelling, culture content, and safety communications that require video or photography production.

Requirements

• 6+ years in content strategy, content marketing, production management, or a related field; experience in a senior individual contributor or team lead role preferred
• Proven experience leading or managing creative teams (video, photography, or similar)
• Strong editorial instincts: you know what a good story looks like, you can brief it clearly, and you understand how to connect it to a business development goal
• Comfortable on set and on a jobsite: you know how to put people at ease on camera and draw out the story that matters
• Experience managing or closely partnering with external agencies or vendors, including ownership of briefs and performance reporting
• Ability to build and maintain systems: intake processes, editorial calendars, content libraries, asset management workflows
• Strong project management skills with the ability to keep multiple workstreams moving simultaneously
• Experience managing websites on WordPress or similar CMS platforms
• Deep understanding of how content supports B2B business development, long sales cycles, and relationship-driven markets
• Strong communicator who can synthesize priorities from BD teams, regional leads, and senior stakeholders and translate them into clear creative briefs

Preferred

• Construction, AEC, or professional services industry experience
• Familiarity with capture planning processes and pursuit-based marketing (Winning on the Left or similar methodology)
• Experience working alongside a paid social or digital advertising agency
• Familiarity with social media platforms and organic content strategy (you don\'t own it, but you need to understand it)
• Experience with video production workflows and post-production processes
• On-camera interview or documentary-style production experience
• Experience with Monday.com, Asana, or similar project management tools
• Familiarity with Adobe Creative Suite
• Experience building or managing a content asset library for sales enablement