Content Producer & Social Media Lead

Responsibilities

• Video & Photo Production –    Own video and photo production from creative brief through final approved asset, including concepting, shot planning, production, editing, review, and delivery.
• –    Plan and lead shoots, including creative concepts, shot lists, equipment needs, locations, lighting, audio, and direction of employees, customers, partners, and other on-camera talent.
• –    Capture and edit short-form and long-form video for social media, website, email, paid media, sales enablement, product education, and other marketing channels.
• –    Create product photography, action/lifestyle imagery, customer stories, testimonials, training and how-to content, product demonstrations, manufacturing and behind-the-scenes content, R&D and innovation content, and event coverage.
• –    Capture content in a range of environments, including customer sites, training facilities, climbing gyms, manufacturing operations, trade shows, outdoor locations, and the TruBlue office.
• –    Repurpose existing photo and video assets into new formats, stories, and channel-specific content to extend the value of each shoot and asset.
• –    Use AI-assisted and AI-generated creative tools where appropriate to expand creative possibilities and production efficiency while maintaining brand, technical, and safety credibility.
• –    Partner with external photographers, videographers, agencies, or other creative resources when additional production support is needed.
• Social Media Management & Optimization –    Own day-to-day execution of TruBlue Technologies' social media channels across Professional Safety and Adventure.
• –    Develop and manage social content calendars and adapt creative for the role and audience of each platform, including LinkedIn, Instagram, Facebook, and YouTube.

Requirements

• 8+ years of hands-on experience in video production, content creation, social media, creative production, or a related field.
• – Portfolio demonstrating strong personally produced video and photography work, including clear examples of hands-on shooting and editing.
• – Strong video storytelling, shooting, and editing skills across both short-form and longer-form content.
• – Strong photography skills, including the ability to capture products, people, and action in both controlled and real-world environments.
• – Working knowledge of camera operation, composition, lighting, audio capture, and on-location production.
• – Experience creating platform-appropriate social content and using performance data to improve future creative.
• – Strong creative instincts with the ability to translate business goals, audiences, and messaging into engaging visual stories.
• – Strong writing and editing skills for social copy, hooks, captions, interview questions, and supporting content.
• – Ability to learn technical products, terminology, customer applications, and messaging guardrails quickly.
• – Self-starter who can independently own work from concept through completion, manage multiple priorities, communicate proactively, and collaborate effectively across teams.

Preferred

• Preferred Qualifications – Experience creating content for B2B, industrial, manufacturing, technology, safety, or outdoor recreation brands, including LinkedIn or other professional channels.
• – Experience with product photography, action sports, outdoor production, documentary-style storytelling, or other field-based production.
• – Experience with Adobe Creative Suite, Premiere Pro, After Effects, Photoshop, Lightroom, Canva, InDesign, or similar creative tools; graphic design, layout, motion, or web capabilities are a plus.
• – Experience using generative AI tools for concept development, imagery, video, copy, research, repurposing, or creative workflows.

Benefits

• Benefits – Competitive salary and performance-based incentives.
• Health, dental, vision, and retirement benefits.
• Hybrid workplace flexibility.
• Professional growth and development opportunities.
• Collaborative and supportive team culture.
• Free climbing gym memberships.
• Outdoor industry and gear discounts.
• Paid time off and company holidays.