Responsibilities

• Develop a weekly content strategy informed by platform analytics and audience behavior
• Write scripts, captions, and supporting copy in the founder’s voice
• Manage the editorial calendar and coordinate publishing workflows
• Research competitive content, emerging formats, and platform trends
• Prepare weekly performance reports covering reach, engagement, and conversions
• Review all content prior to publication for accuracy, consistency, and brand alignment

Requirements

• Three or more years producing organic social media content for a creator, personal brand, or solo practitioner (consumer audience, not B2B)
• Comfortable writing in someone else’s voice
• Working proficiency with YouTube Studio, Meta Business Suite, and Google Analytics
• Strong project management and the ability to meet deadlines with minimal oversight
• Excellent written communication and attention to detail
• YouTube SEO experience, including title and thumbnail strategy
• Familiarity with UTM tracking and multi-channel attribution
• Email marketing or copywriting experience

Preferred

• (Preferred) Background or lived experience in ADHD, child development, education, mental health, or parenting