Content & PR Specialist

Responsibilities

• Develop and carry out targeted media outreach. Research outlets and reporters, tailor pitches to their audiences, manage follow-up, and coordinate interviews and contributed articles. Pursue relevant business, industry, and national publications.
• For AAE Intelligence, work with our research and data team to turn original findings into accessible reports, articles, and commentary. Identify the findings most likely to interest journalists and earn coverage, citations, and links to the underlying research.
• For Speaker Search, create and promote buying guides and educational articles that help event planners discover and evaluate speakers. Seek editorial opportunities that bring useful resources to relevant audiences.
• For All American Speakers, develop client success stories, company news, and workplace award submissions. Find timely opportunities to share our expertise, service, and culture.
• Interview executives and internal experts, prepare them for media opportunities, and develop thought leadership and contributed articles in their voices.
• Maintain a coordinated editorial and outreach calendar across the three brands. Track pitches, responses, publication opportunities, and deadlines with priorities set alongside the Head of Marketing.
• Repurpose content across websites, email, and social channels. Collaborate with our SEO & PPC Specialist to connect useful content and relevant media coverage with search visibility.
• Measure the value of coverage through audience relevance, message accuracy, citations, backlinks, referral traffic, and other available outcomes. Use the results to improve future outreach.

Requirements

• At least two years of relevant experience in public relations, media relations, research communications, content marketing, journalism, or a related field, including hands-on experience pitching and securing external coverage or contributed articles.
• Examples of placements you personally helped secure, with a clear explanation of your role, why the story fit the outlet, and what resulted.
• You can distinguish editorial coverage from sponsored content and syndication.
• Sound news judgment and the ability to turn research, data, or an expert perspective into a timely story for a specific audience.
• Excellent writing and editing skills. Your work makes complex subjects clear, uses sources accurately, and adapts to the needs of journalists, business readers, and event planners.
• The ability to research journalists and editors, build new relationships, write concise pitches, and follow up thoughtfully.
• An understanding of how editorial coverage, citations, and relevant backlinks can support awareness, referral traffic, and search visibility, and the ability to collaborate with our SEO & PPC Specialist.
• Strong organization, curiosity, and follow-through. You can manage several projects, work with subject-matter experts, and keep details and deadlines under control.

Preferred

• Experience with executive ghostwriting, customer stories, original research, or the events and professional speaking industry is a plus.
• Existing relevant media relationships are a plus.

Benefits

• competitive benefits
• a 401(k) with match
• individual and team bonus opportunities
• PTO
• professional growth opportunities