Content and Performance Marketing Manager at Intrepid Camp Gear | Boulder, CO | $45K/yr – $50K/yr

Intrepid Camp Gear

Content and Performance Marketing Manager

Boulder, CO (On-site)

$45K/yr – $50K/yrMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive content strategy, production, and cross‑functional collaboration to grow brand presence, engagement, and website traffic while overseeing agency partners.

Own end-to-end content planning, creation, and measurement across blogs, social, and website.
Must-have: 2+ years in content or digital marketing with strong writing and editing.
Standout: Experience coordinating multiple agencies (ads, email, SEO) and ensuring accountability.

Job Description

Responsibilities

Develop and execute comprehensive content strategies aligned with business objectives and target audience interests.
Conduct market research and competitor analysis to identify content gaps and opportunities.
Create and maintain editorial calendars for various content channels (blog, social media, website, email, etc.).
Plan and execute high-quality, engaging, and informative content across various formats (blog posts, articles, website copy, social media captions, email newsletters, etc.).
Plan and execute professional photo and video shoots (basic photography and videography skills required).
Design visually appealing graphics and social media posts using design tools (e.g., Adobe Creative Suite).
Edit and proofread all content for accuracy, clarity, and consistency.
Help to Oversee work and relationship with ads, email, and SEO agencies
Must be able to manage and oversee the work of these agencies and collaborate with them.
This requires effective communication and oftentimes holding accountability with agencies

Requirements

Bachelor's degree in Marketing, Communications, Journalism, or a related field.
2+ years of experience in a content marketing or digital marketing role.
Proven experience in writing, editing, and proofreading high-quality content.
Strong photography and videography skills.
Proficiency in graphic design software (e.g., Adobe Photoshop, Illustrator, InDesign).
Experience managing social media campaigns across multiple platforms.
Excellent communication, interpersonal, and organizational skills.
Strong analytical and problem-solving skills.
Ability to work independently and as part of a team.
Passion for creating engaging and impactful content.

Preferred

Experience with SEO and content optimization is a plus.

Benefits

Salary: $45,000 - $50,000 with sales incentives
3 weeks paid vacation.
6 paid holidays
Health insurance 100% paid.

Intrepid Camp Gear

We make technically advanced rooftop tents and car accessories to empower you to camp wherever you can park — whether it’s a remote forest road in a National Park or a high-alpine spot with unforgettable views. So you can get off the grid and enjoy superior comfort, more space, and streamlined setup and breakdown so you can crush adventures with confidence — whatever that may be.

Founded in 2022

Boulder, Colorado, USA

5 employees (2 in marketing)

www.intrepidcampgear.com