Responsibilities

• Build the story and own it everywhere it needs to live: PR, thought leadership, and an editorial cadence that actually ships, not one that lives in a content calendar nobody opens.
• Take Trulioo's category language, verified identity versus verified risk, defensible decisioning, a system of trust, and turn it into something a CRO or CCO repeats back to us unprompted.
• Own the website as a narrative surface, not a features list. If someone reads the homepage and doesn't understand Trulioo’s value by the time they leave, it's not done yet.
• Turn Trulioo's own data on fraud patterns, identity risk, and verification trends into original research and benchmark reports, the kind of proprietary insight that makes a journalist call us first, not a whitepaper that makes them delete an email.
• Push the work past the page. Build a video and multimedia approach where a founder story, a conference clip, and a long-form report all sound like the same company said them.
• Build the brand agents. Not a PDF of brand guidelines, but working systems for voice, tone, and messaging that the rest of the team and our AI tools can run against consistently, so quality doesn't depend on everyone remembering the rules.
• Build a real feedback loop between what ships and what lands. Know which pieces move a CCO from aware to convinced, which ones an AI search result actually surfaces, and let that shape what gets made next, not a vanity pageview count.
• Take over management of our agency partners; hire, ramp, and direct a lean editorial team that will build the ideation, workflow, and social listening agents underneath your content engine. You architect the system. They help run it.
• Write and edit the work yourself. This isn't a role where you only direct traffic. The pieces that carry the most weight should have your hand on them. AI is an enabler but shouldn’t replace our brand’s humanity.
• Prep executives and internal spokespeople for press and narrative-sensitive moments, uncovering the whitespace and partnering with our risk team to stay ahead of regulations, ready with sharp perspectives and market analysis.

Preferred

• Experience building something with its own name and following, a newsletter, a publication, content channel, an internal platform that people sought out rather than were served.
• Background in fintech, identity, cybersecurity, or another regulated B2B category.
• A (poor) experience in/at a PR or brand agency (you left because you were frustrated with the bloat and ended up building something AI-enabled, and better, in-house)
• A fresh perspective on how to utilize agencies and contractors alongside agents to enable scale and efficiencies, and experiment with new mediums.

Benefits

• Comprehensive Benefits: We provide a robust benefits package for full-time, permanent employees, including health, dental, and vision coverage, retirement plans with company match, paid time off, parental leave, and an annual education & training stipend (equivalent to $1,000 in local currency). Specific benefits may vary by location and will be discussed further during the interview process.
• Flexible Hybrid Working Environment: Our offices are designed to support both collaboration and flexibility. Enjoy weekly lunches, quality coffee, and regular social events. Many locations also feature parent rooms, on-site gyms, comfortable lounges, and adaptable workstations to support your comfort and productivity.
• Wellness: We care about your well-being. Team members have access to wellness workshops and events, as well as a complimentary Headspace subscription to help you stay focused, grounded, and energized.
• Employee Resource Groups: Belonging is an important part of doing your best work. Our ERGs provide an inclusive space, support and community for employees of diverse backgrounds and allies. We host informative, fun sessions and celebrations that are often open to the entire organization.