Content Marketing Writer

Wentzville, MO (On-site)

$60K/yr – $70K/yrMid LevelOther

Posted 1 day ago

Job Summary

Own and publish long form, practical content from idea to publication while collaborating with Product, SEO, and Marketing to adapt to changing search behavior.

  • Lead multi-piece content from concept through publication
  • Translate complex product details into clear, useful guidance

Job Description

Responsibilities

  • Research, write, revise, and publish long-form content that answers real neighbor questions and helps people make informed decisions.
  • Create how-to articles, FAQs, buying guides, comparisons, and product-focused content that makes complicated information easier to understand.
  • Find new content opportunities through search behavior, neighbor questions, product needs, seasonal demand, and business priorities.
  • Learn directly from products and internal experts through hands-on training, product reviews, technician knowledge, and other resources.
  • Research and verify technical claims so published content is accurate, trustworthy, and genuinely useful.
  • Collaborate with Product, SEO, and Marketing teammates while using performance insights and changing search behavior to improve your work.
  • Own multiple pieces of content from idea through publication, meeting deadlines, responding to feedback, and having some fun learning about products you may never have encountered before.

Requirements

  • You can take complicated information and turn it into writing that's clear, organized, engaging, and useful.
  • You care about understanding a subject before trying to explain it.
  • You're comfortable asking questions, finding credible sources, and recognizing when you need an expert's perspective.
  • You think about the person behind the search and what they're actually trying to understand, decide, or accomplish.
  • You welcome direct editorial feedback and can turn it into stronger work without becoming overly attached to your first draft.
  • You manage deadlines and multiple projects well while maintaining attention to detail and final quality.
  • You see AI as a tool—not a substitute for research, critical thinking, originality, or good writing.
  • This role is for a writer who wants to know what they're talking about.
  • If you'd rather understand how a product works than rewrite what's already been said about it, you'll fit well here.
  • You'll get opportunities to investigate unfamiliar topics, work with people who have deep product expertise, and develop your own knowledge across a wide range of technical subjects.

Benefits

  • etrailer offers a comprehensive benefits package including medical, dental, vision, 401(k), paid time off, paid holidays, and more.
  • You'll also have opportunities for hands-on product learning, collaboration with subject-matter experts, and continued development as search, AI, and digital content continue to evolve.
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etrailer

etrailer.com is the world's leading online retailer of custom-fit towing accessories. Our company dates back to 1946 when we were founded by Henry Bross as a small family business. First an R.V. park and then a service station with the intention of serving the local neighborhood, a need for quality parts and accessories at an affordable price quickly became apparent. The company began growing to serve an ever-larger market, and in 1976 we constructed a massive new showroom, warehouse, and installation facility that quickly became a regional destination. Customers began traveling from all of the surrounding states to get the supplies they needed and were unable to find locally, or for a fair price.We carry thousands of vehicle accessories such as custom-fit trailer hitches for over 3,100 different vehicles, performance chips, heavy-duty towing supplies, trailer parts, bike racks, cargo carriers, step bars, tonneau covers, lights, car covers, RV supplies, floor mats, and much more, to help you make your vehicle more useful and more fun. Our decades of experience and enormous buying power ensure that you will get quality parts, and excellent service, at the lowest price possible.

Founded in 1946
Wentzville, Missouri, USA
280 employees (50 in marketing)

Salaries

Posted range

$60K/yr – $70K/yr

Taken straight from the job posting.

See all etrailer salaries

Marketing Team

Marketing Team Size
36 (13% of company)
Median Tenure
3.6 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
2.8M
Monthly Google Ads Budget
$192K
Traffic Source Mix
Search
55.6%
Direct
38.1%
Referral
3%
Social
2.3%
Paid
0.9%

Headcount Trend

Current headcount: ~280
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Content Marketing Writer

etrailer · Wentzville, MO · On-site