Responsibilities

• Own content across the company’s website, social channels, newsletters, and other digital platforms
• Rewrite and improve website content with a focus on the customer journey, engagement, search, and AI discovery
• Build and manage newsletters and content through HubSpot
• Own the social media calendar and ongoing content planning
• Write and edit social content, web copy, case studies, thought leadership, newsletters, and other marketing materials
• Turn technical products and industry expertise into compelling stories
• Partner with leadership, Sales, Marketing, and subject matter experts to identify content opportunities
• Work with external agency partners on design and creative execution
• Track content performance and use data to understand what is working and where to adjust
• Help build a more proactive and cohesive approach to content across the business

Requirements

• Has 5+ years of experience across content marketing, social media, digital marketing, communications, or a related area
• Is an excellent writer and editor who can make complex subject matter easy to understand
• Has strong hands on experience with HubSpot Marketing Hub and Content Hub
• Has worked across website content, social, email, newsletters, and digital campaigns
• Understands SEO, search behavior, analytics, and content performance
• Brings both creative instincts and analytical curiosity
• Is comfortable working autonomously and bringing new ideas to the table
• Is genuinely curious and willing to learn a complex business across multiple products, customers, and industries
• Has B2B experience, ideally within a complex or technical industry