Responsibilities

• Developing and executing a content marketing strategy aligned with GTM goals
• Creating persona-based content for all stages of the marketing and sales funnel on key use cases
• Producing high-impact, AEO/SEO-optimized blog content, in-depth ebooks and whitepapers, external sales collateral, videos etc.
• Keeping your finger on the pulse of sales conversations, industry trends, and the NetBox ecosystem and using those findings to craft meaningful content assets that drive engagement with key audiences
• Driving campaign effectiveness through measurement of content conversion and testing
• On occasion, writing and editing email or web copy for marketing and sales use cases
• You will work closely with: Product marketing, growth marketing, and partner sales to develop on-message assets for go-to-market campaigns
• External communications leader to ensure consistency in brand standards and overall message
• Community marketing to amplify our community’s contributions and the NetBox brand
• People team to align our content with the values and culture of the company and community and shape the way NetBox Labs connects with current and potential employees

Requirements

• [4+] years as a brand and content marketer building programs and processes from the ground up and directly executing brand and content strategies
• Excellence in all facets of content creation including creative ideation, project management, editorial operations, and production
• Portfolio of compelling content across multiple channels, including blogs, eBooks, podcasts, videos
• Direct experience in enterprise SaaS and networking or comfort with highly technical audiences and content
• Strong communication, interpersonal and cross-functional collaboration skills
• Excellent writing and editorial skills
• Experience working in a fast-paced startup environment
• Experience in both inbound and outbound demand generation

Preferred

• Portfolio of compelling content across multiple channels, including blogs, eBooks, podcasts, videos
• A creative and strategic mindset and experimentalist approach for leveraging content and brand assets to maximize brand impact, reach, and demand gen
• Direct experience in enterprise SaaS and networking or comfort with highly technical audiences and content
• Experience working in a fast-paced startup environment
• Experience in both inbound and outbound demand generation