Content Marketing, Wealth Management

Responsibilities

• Translate the Wealth Content team’s editorial strategy and roadmap into integrated promotion plans across owned channels.
• Identify high-value articles, newsletter features, webinars and other content to amplify based on audience relevance, business priorities and performance potential.
• Develop integrated promotion plans for the Wealth Content team’s webinar program, with a focus on increasing qualified registrations, attendance, engagement and post-event action.
• Evaluate webinar performance and use those insights to improve future topics, formats, positioning and promotional plans.
• Translate the overarching Wealth content strategy into audience- and program-level messaging: the central narrative, why it matters to the audience, why it is timely and what participants should take away.
• Build and maintain a working understanding of the financial needs and professional realities of physicians, professors and other priority segments.
• Identify the topics, formats, messages and promotional approaches that resonate most strongly with priority audiences.
• Translate performance data into actionable recommendations for the Content Strategist and broader Wealth Content team.

Requirements

• 5+ years of experience in content marketing, integrated marketing, audience development, field marketing, digital marketing or a related discipline

Preferred

• 7+ years of experience in content marketing, integrated marketing, audience development, field marketing, digital marketing or a related discipline
• Bachelor’s degree or equivalent combination of education and professional experience
• Experience developing integrated promotion plans across multiple content formats and stages of the audience journey
• Ability to turn audience insights and business priorities into clear messaging, program briefs and channel recommendations
• Strong analytical skills, including experience using performance data to evaluate content and improve future planning
• Excellent written and verbal communication skills, with the ability to create concise, actionable briefs and promotional messaging
• Experience in financial services, wealth management, retirement, investments or another highly regulated industry
• Experience developing programs for physicians, academics, professors or other specialized professional audiences
• Experience marketing webinars or virtual events across the full audience journey, from registration through post-event nurture

Benefits

• The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That’s why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our Benefits Summary.