Content Marketing Specialist

West Valley City, UT (On-site)

$60K/yr – $62K/yrMid LevelFull time

Posted 13 hrs ago

Job Summary

Own the social content lifecycle from concept to performance, shaping creative campaigns, scripts, and calendars while turning complex topics into engaging B2B content.

  • Lead content creation and strategy across social channels
  • Collaborate with video/photo teams to produce assets
  • Track and apply learnings to future ideas

Job Description

Responsibilities

  • Own and manage organic content for social media
  • Develop creative concepts, campaigns, recurring series, and social-first ideas
  • Write scripts for short-form video, sketches, interviews, product content, and educational pieces
  • Direct photo and video staff on what to shoot and how the final content should come together
  • Write social captions and platform-specific copy
  • Build and maintain the social content calendar
  • Turn products, industry knowledge, company culture, and everyday office moments into engaging content
  • Develop informational B2B content that makes complicated or niche topics interesting and approachable
  • Occasionally write longer-form content such as articles, blogs, or website copy
  • Assist with email marketing, including campaign concepts, copy, and content

Requirements

  • You’re equal parts content marketer, writer, creative, and internet person.
  • You understand what makes content feel native to social rather than like an ad that happened to get posted on Instagram. You can recognize a good joke, write a strong hook, explain a technical product without making it boring, and give a videographer enough direction to bring an idea to life.
  • Experience with social media or content marketing is important, but we care just as much about taste, writing ability, creativity, and initiative.
  • You should be comfortable working independently, pitching ideas that might be a little weird, and figuring things out as you go.

Salaries

Posted range

$60K/yr – $62K/yr

Taken straight from the job posting.

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Content Marketing Specialist

Wasatch Fleet Service · West Valley City, UT · On-site