Content Marketing Specialist

USA (On-site)

Salary Not AvailableMid Level3+ years expContract

Posted 2 months ago

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Job Summary

Drive organic growth and visibility by crafting SEO-aligned web content, researching topics, and optimizing performance across content and distribution channels.

  • Content & SEO strategy: write SEO-optimized web content and conduct keyword research to boost traffic.
  • Performance-driven optimization & distribution: refine content using data from Search Console and GA, support social calendar, and create visuals for distribution.
  • Cross-team collaboration & expansion: research topics, engage SMEs, build link-building relationships, and identify new platform opportunities.

Job Description

Drive organic growth and visibility by crafting SEO-aligned web content, researching topics, and optimizing performance across content and distribution channels.

  • Content & SEO strategy: write SEO-optimized web content and conduct keyword research to boost traffic.
  • Performance-driven optimization & distribution: refine content using data from Search Console and GA, support social calendar, and create visuals for distribution.
  • Cross-team collaboration & expansion: research topics, engage SMEs, build link-building relationships, and identify new platform opportunities.

Responsibilities

  • Write web content optimized for SEO and AEO (blog posts, articles, content pages, landing pages, etc).
  • Conduct keyword research and use SEO guidelines to increase web traffic.
  • Work with content briefs and align SEO priorities, while contributing topic ideas and optimization recommendations.
  • Research industry-related topics and implement content marketing best practices.
  • Optimize content based on performance data (Search Console, GA, rankings, conversions).
  • Support and maintain a monthly social media content calendar aligned with published content.
  • Create basic visual assets (graphics and short-form videos) to support social media and content distribution efforts.
  • Perform relationship-based link-building efforts such as guest contributions, partner mentions, and industry collaborations (no spam or black-hat tactics).
  • Research and identify additional opportunities to increase the company's exposure on different platforms.
  • Work closely within the marketing team and collaborate with other departments.
  • Schedule 40 hours a week. Monday – Friday: 8:00am – 5:00pm BRT

Requirements

  • Bachelor’s in English, Marketing, Communications, Journalism, or related field.
  • 3-5 years proven writing experience for web and SEO; B2B required.
  • Portfolio of published articles or writing samples.
  • Native or fluent English speaking and writing ability is required.
  • Advanced understanding of on-page SEO and link-building concepts.
  • Experience doing research using multiple sources and building relationships with SMEs.
  • Familiarity with WordPress, G-Suite, Google Analytics, and SEO tools like Ahrefs or Semrush.
  • Ability to interact effectively with different departments and strong teamwork skills.

Benefits

  • Paid time off
  • Career growth within a global telecom and SaaS organization
  • Work with a global team
United World Telecom logo

United World Telecom

United World Telecom is a global cloud telephony provider delivering enterprise-grade voice solutions in over 160 countries. Since 1996, we’ve helped IT teams and business leaders build reliable, scalable communication systems backed by 99.999% uptime and a redundant global network.From local and toll-free numbers to smart routing, Local 2-Way Voice, CRM/PBX/UCaaS integrations, and AI Call Insights, our solutions are built to meet the needs of global sales, support, and operations teams.We work with Tier-1 carriers, offer 24/7 live support, and provide dedicated account managers to ensure long-term success.Enter new markets, strengthen local presence, and optimize communication with a trusted provider that puts reliability, quality, and customer service first.Headquartered in Delray Beach, Florida, with offices in Thailand and Brazil, we support global SMBs and enterprises—including MoneyGram, IBM, Air Arabia, SanDisk, Radisson Hotels, and Novartis. Thousands of IT, sales, and support teams rely on our solutions worldwide. Try us free for 15 days or schedule a demo to see how we can support your team.

Founded in 1996
Delray Beach, Florida, USA
30 employees (2 in marketing)

Traffic Signals

Monthly Visitors
56K
Monthly Google Ads Budget
$5.7K
Traffic Source Mix
Search
53.1%
Direct
32%
Referral
8.5%
Social
4.4%
Paid
1.9%

Headcount Trend

Current headcount: ~30

Marketing Team

Marketing Team Size
2 (7% of company)