Responsibilities

• Founder Social Media: Work side-by-side with our CEO, Lauren, and Co-Founder, John, to build their personal brands. You will ghostwrite LinkedIn posts that capture their unique, authentic voices, plan the content calendar, and shoot/edit short-form video. Getting the nuances of their distinct voices right is critical.
• Lead Magnets: Develop high-value lead magnets (guides, templates, and gated content) that prospects want to download. You will shape the concept, write the copy, and design the final asset.
• Landing Pages: Build and optimize landing pages. You will own the copy, layout, and conversion details that turn traffic into qualified leads.
• Web Management: Handle routine website updates to ensure our digital presence is always accurate, visually sharp, and functioning perfectly.
• Outbound Outreach: Support our outbound pipeline using Apollo and Dripify. You will help craft highly personalized, human-sounding outreach messaging and assist with campaign management.
• Analytics & Iteration: Monitor performance metrics across social posts, landing pages, and outreach campaigns, using data to refine your strategy.

Requirements

• 2-3+ years of experience in content marketing, ideally touching social, copywriting, and web.
• Strong video editing and design skills, backed by a portfolio. Must be proficient in CapCut, Canva, or comparable tools, with comfort shooting short-form video.
• Exceptional writing skills with a strong ear for voice. You must be able to ghostwrite as an executive and have it sound authentic, not like a brand account.
• Comfort pulling performance data, reading the room, and adjusting tactics accordingly.
• You must be based in Michigan. While the day-to-day work is fully remote, we require one in-person video shoot per month in Metro Detroit.

Preferred

• Experience managing personal brands or founder-led content.
• B2B outbound campaign experience (Apollo, Dripify, or similar).
• Curiosity about Generative Engine Optimization (GEO) and AI visibility.
• Experience with standard CMS and landing page platforms (e.g., Framer, or similar).

Benefits

• Health Insurance
• 401(k)
• Doordash Stipend
• Unlimited PTO
• Annual Team Trip
• Remote-first, always