Content Marketing Specialist

Responsibilities

• Create clear, engaging content that supports Relatient’s go-to-market campaigns, brand voice, and demand generation efforts
• Write and edit content for multiple channels, including blogs, eBooks, case studies, white papers, web pages, email campaigns, social posts, presentations, and sales enablement materials
• Partner with marketing, commercial, product, and subject matter experts to translate complex healthcare technology concepts into compelling, easy-to-understand content
• Support campaign messaging across each stage of the buyer journey, ensuring content is aligned to audience needs, business goals, and product positioning
• Help maintain a consistent brand voice, messaging framework, and editorial standard across all content deliverables
• Conduct research on healthcare market trends, buyer challenges, competitive positioning, and client success stories to inform content development
• Collaborate with digital marketing to optimize content for engagement, conversion, SEO, and campaign performance
• Assist with content calendars, project timelines, review cycles, and stakeholder feedback to keep deliverables moving on schedule
• Repurpose long-form content into shorter assets that can be used across web, social, email, and sales channels
• Measure and apply content performance insights to improve future messaging, campaign effectiveness, and audience engagement

Requirements

• Bachelor’s degree in marketing, communications, journalism, English, or a related field; equivalent work experience may be considered in lieu of a degree
• 2+ years of experience in a content, copywriting, editorial, communications, or marketing role preferred
• Strong writing, editing, proofreading, and storytelling skills with the ability to adapt tone and format for different audiences and channels
• Ability to translate complex information into clear, compelling messaging that supports audience engagement and business outcomes
• Comfort working cross-functional with marketing, sales, product, and subject matter experts to gather input and move projects forward
• Highly organized, detail-oriented, and able to manage multiple priorities, deadlines, and stakeholder inputs in a fast-paced environment
• Curious, collaborative, creative, and data-informed, with a desire to continuously improve content quality and performance

Benefits

• Medical, dental, and vision coverage
• Company-paid life and disability insurance
• HSA with employer contributions
• Employee Assistance Program (EAP)
• 401(k) with company match
• Unlimited PTO, 10 paid holidays, and paid parental leave