Responsibilities

• Copywriting & Brand Voice - Produce, edit, and serve as the final reviewer of copy across all three audience lanes: Agent, Customer, and Sales Enablement, ensuring all content meets established brand, tone, and quality standards prior to distribution
• Copywriting & Brand Voice - Define and maintain brand voice guidelines for each audience lane, ensuring consistency and alignment across all communications
• Copywriting & Brand Voice - Function as the team's copy authority, providing structured feedback and upholding editorial standards across channels and programs
• Channels & Programs - Develop SEO-optimized web copy in support of content and search strategy
• Channels & Programs - Write and maintain agent profile content
• Channels & Programs - Author press releases and support broader public relations initiatives
• Channels & Programs - Produce internal communications for field and cross-functional audiences
• Channels & Programs - Support program-specific content needs, including Sports Partnerships and Safe Driving initiatives
• Strategy & Collaboration - Develop and execute comprehensive content strategies that align with short- and long-term marketing objectives
• Strategy & Collaboration - Collaborate with stakeholders to ensure message consistency and strategic alignment across all touchpoints and audience lanes

Requirements

• 5 – 7 years of professional copywriting experience, preferably within insurance, financial services, or a similarly regulated industry
• Demonstrated ability to develop and adapt copy for multiple audiences and communication contexts
• Strong editorial judgment with a track record of elevating copy quality across teams
• Working knowledge of SEO best practices and experience writing for search
• Experience with PR writing, including press releases and external-facing communications
• Hands-on experience with generative AI tools and a proactive approach to leveraging technology in content workflows
• Ability to manage multiple priorities and collaborate effectively across functions
• A portfolio demonstrating range across marketing copy, long-form content, and communications

Benefits

• 4 weeks accrued paid time off + 9 paid national holidays per year
• Free onsite gym at our Boston Location
• Tuition Reimbursement
• Low cost and excellent coverage health insurance options that start on Day 1 (medical, dental, vision)
• Robust health and wellness program and fitness reimbursements
• Auto and home insurance discounts
• Matching gift opportunities
• Annual 401(k) Employer Contribution (up to 7.5% of your base salary)
• Various Paid Family leave options including Paid Parental Leave
• Resources to promote Professional Development (LinkedIn Learning and licensure assistance)