Content Marketing Specialist

Responsibilities

• Research, write, edit, and revise blog posts, website and landing-page copy, emails, downloadable resources, social content, scripts, and other marketing assets.
• Translate content briefs, client input, messaging guidance, and subject-matter expertise into clear, useful content for defined audiences and goals.
• Conduct independent research and interviews, verifying factual claims, quotes, statistics, and source-dependent information before delivery or publication.
• Apply SEO and AEO best practices to content structure, headings, internal links, metadata, citations, and other on-page elements.
• Build, format, publish, and quality-check approved content in HubSpot, WordPress, or other client content-management systems when required.
• Review content performance with Strategists and help identify opportunities to update, optimize, consolidate, expand, or repurpose existing content.
• Manage multiple assignments across client accounts, keep work current in our project management system, meet deadlines, and communicate early when dependencies or risks could affect delivery.
• Contribute to Pepperland’s own content marketing and help improve the templates, workflows, standards, and tools used by the content team.

Requirements

• A BA/BS degree in a relevant field or equivalent professional experience, plus at least two years of professional experience in content marketing, writing, journalism, communications, or a related role.
• A portfolio demonstrating strong long-form and web writing across multiple topics, audiences, or organizations.
• Excellent writing and editing skills, including strong command of grammar, structure, tone, clarity, and concise web copy.
• Strong research skills and the ability to learn unfamiliar subject matter quickly, ask useful questions, and evaluate the reliability of sources.
• Working knowledge of SEO and how audience intent, content structure, internal linking, metadata, and source quality affect organic visibility. Familiarity with AEO is a plus.
• Ability to manage multiple assignments and deadlines with strong organization, attention to detail, and reliable follow-through.
• Comfort receiving feedback, revising work, and collaborating with Strategists, clients, subject-matter experts, and other specialists.
• Experience with content-management, project-management, or marketing platforms. Familiarity with HubSpot, WordPress, Teamwork, or Google Workspace is especially relevant. Agency or education-sector experience is a plus.

Benefits

• Work/Life Balance: Flexible scheduling options that support employees in balancing work and personal responsibilities.
• Healthcare: Medical, dental, and vision insurance.
• Time Off: Paid time off, including vacation, sick leave, bereavement leave, and company holidays.
• Family Focus: Parental leave and schedule flexibility for new parents and families.
• Peppergear: Equipment you need to get the job done. Swag, too.
• SIMPLE IRA: Contribution option with company matching after one year.
• Team Fun: Regularly scheduled events, meetups, and retreats throughout the year.
• Keep Learning: We invest in continued learning and development to help you expand your skills and grow your career.