Responsibilities

• Own the end-to-end product of content assets within the Marketing calendar, including planning, writing, editing, and publishing across Pasito’s core channels (blog, website, video, social media, and email)
• Translate complex industry topics like group insurance, employee benefits, and agentic AI, into clear, compelling, and authoritative content for our primary audiences
• Collaborate with internal subject matter experts to create detailed content explaining Pasito’s products, features, and differentiators to the market
• Develop and execute a strategic SEO & GEO plan to drive organic traffic and inbound leads through high-value content
• Lead social media content creation and distribution to amplify Pasito’s message and brand presence on LinkedIn and YouTube
• Track and report on content performance metrics (e.g., web traffic, email CTR, etc.) and demonstrate content ROI
• Partner with Marketing, Sales, and Forward Deployed teams to create essential enablement assets, including case studies, white papers, one-pagers, and email sequences that clearly articulate Pasito’s value propositions
• Ensure all external content maintains Pasito’s consistent brand voice and stays within brand guidelines

Requirements

• 2–3 years of experience in B2B content marketing, technical writing, or a similar role, preferably in SaaS or a heavily regulated industry
• Exceptional writing, editing, and storytelling skills with a strong portfolio of published long-form and short-form content
• Understanding of content marketing impact on channel performance, including SEO, email analytics, and social analytics
• Highly collaborative and excited to work across the entire GTM team to ensure cohesive messaging
• Self-starter with strong project management skills, able to manage a dynamic content calendar and prioritize multiple deadlines
• Excel at using AI tools and automations to accelerate your work without compromising on quality
• Experience with email marketing platforms and content management systems (CMS)
• Familiarity with writing about complex, AI-driven technology and translating technical concepts for a B2B audience

Preferred

• Experience creating content in the benefits tech, HR tech, or insurance space, with an understanding of insurance broker, carrier, or employer audiences
• Familiarity with writing about complex AI-driven technology and translating technical concepts for a B2B audience
• Experience creating compelling visual content (e.g., social posts, infographics, short videos) that simplifies complex data or workflows

Benefits

• Meaningful ownership: Define and own Pasito’s content marketing channel from the ground up
• Real impact: Directly influence Pasito’s voice and establish thought leadership in a legacy industry undergoing AI transformation
• Growth: Join at a pivotal stage and grow with the company as we rapidly scale distribution
• Competitive compensation: Salary, meaningful equity, and full benefits: medical, dental, vision, 401(k) with match, life insurance, and PTO
• Remote-first: Work from anywhere in the U.S. with a highly collaborative team