Responsibilities

• Own the Social Ecosystem: Manage and execute the day-to-day content strategy across Instagram, TikTok, LinkedIn, and Facebook.
• Master & Capitalize on Trends: You are our eyes and ears on the digital ground. Identify and execute on emerging social media trends, viral audio, and cultural moments to maximize our reach and keep MedElite's brand fresh and relevant.
• Direct the Creative Vision: You will act as the creative director for your content, briefing and leading our dedicated graphic design and animation teams to produce high-quality, thumb-stopping visuals that align with your strategy.
• Recruitment-Driven Campaigns: Partner closely with the Talent Acquisition team to understand hiring needs. Translate those needs into creative, bold social campaigns that highlight MedElite's unique selling points (e.g., no weekends, great work-life balance, clinical autonomy).
• SEO & Discoverability: Apply fundamental Search Engine Optimization (SEO) principles to our external blog and web content, ensuring that when top-tier clinicians search for career opportunities in the NY area, MedElite is the first name they see.
• Analytics & Growth: Track and report on social media KPIs. Use data to understand what content drives actual applicant conversion and adjust your strategy accordingly.
• Internal Storytelling: Write compelling, interview-based long-form content (like our "Care Coordinator Spotlights") that highlights the humans behind the medical charts.
• Own the Internal Newsletter & Blog: Develop the editorial calendar for our company intranet and email newsletters. Ensure consistent, high-quality distribution of company wins, clinical updates, and cultural milestones.
• Employee Engagement: Work alongside HR and Leadership to develop internal content campaigns that boost morale, encourage retention, and build a cohesive culture across our nationwide network of providers.
• Clinical Compliance & Accuracy: Because we operate in a highly regulated industry, you will collaborate with Subject Matter Experts (SMEs) and clinical leadership to ensure all content—from a TikTok video to an internal newsletter—is medically accurate and fully HIPAA-compliant.