Content Marketing Specialist II (Full Time) - United States DevRel Marketing ETR

Responsibilities

• Developing stories for Cisco on Cisco which includes:
• Sourcing and editing quality Cisco on Cisco use case stories aligned with the team’s content strategy.
• Interviewing technical subject matter experts (SMEs)
• Establishing and maintaining relationships with SMEs and key stakeholders
• Delivering 1-2 case studies per quarter, as well as creating supplemental enablement assets (blogs, slides, sales toolkits, videos, etc.)
• Optimizing content for SEO and audience engagement in partnership with subject matter experts.
• Researching topics and trends to inform compelling and relevant content.
• Assisting with Messaging and Content team needs as necessary, examples may include: Event Content Kits, Vendor Coordination, Content Audits, editing and reviewing marketing/messaging content and assets, and more.
• Researching and fact checking technical information for sales guides/technical proof points
• Ensuring all programs are delivered on time and meet quality standards.

Requirements

• Meet one of the following (completed within the past 3 years or expected to be completed within the next 12 months ):
• A Master's degree with 0 years of work experience ; or
• A Bachelor's degree with 2 years of work experience ; or
• An educational or workforce development program (e.g., Associate’s, Apprenticeship, Boot camp, or Certification) with 3 years of work experience ; or
• A High school diploma (or equivalent) with 4 years of work experience.
• Qualifying education and work experience should be in Marketing, Communications, Journalism, or related field.
• Experience in content marketing, blogging, executive and internal communications, editorial work, or related fields in tech.
• Strong writing and editing skills with an eye for detail and accuracy.

Preferred

• Proactive attitude with a passion for storytelling and creating high-quality content.
• Excellent organizational and project management skills, with the ability to handle multiple projects and deadlines.
• Strong interpersonal skills to build relationships and collaborate across teams.
• Familiarity with Asana, Sharepoint, Generative AI, SEO best practices, and content performance metrics.
• Willingness to work with AI as a tool to achieve goals.

Benefits

• For non-sales roles, employees are also eligible to earn annual bonuses subject to Cisco’s policies.
• Employees on sales plans earn performance-based incentive pay on top of their base salary, which is split between quota and non-quota components, subject to the applicable Cisco plan.
• New York City Metro Area: $93,500.00 - $136,300.00
• Non-Metro New York state & Washington state: $83,400.00 - $121,500.00
• * For quota-based sales roles on Cisco’s sales plan, the ranges provided in this posting include base pay and sales target incentive compensation combined.