Content Marketing Specialist II (Full Time) - United States DevRel Marketing ETR

North Carolina, USA (Hybrid)

$77K/yr – $136K/yrMid Level2+ years expFull time

Posted 3 days ago

Job Summary

Own and drive Cisco on Cisco storytelling, coordinating SME interviews, case-study production, and enablement assets while partnering on SEO and cross-functional content needs.

  • Own storytelling pipeline and stakeholder relationships
  • Lead 1-2 quarterly case studies and supporting assets

Job Description

Responsibilities

  • Developing stories for Cisco on Cisco which includes:
  • Sourcing and editing quality Cisco on Cisco use case stories aligned with the team’s content strategy.
  • Interviewing technical subject matter experts (SMEs)
  • Establishing and maintaining relationships with SMEs and key stakeholders
  • Delivering 1-2 case studies per quarter, as well as creating supplemental enablement assets (blogs, slides, sales toolkits, videos, etc.)
  • Optimizing content for SEO and audience engagement in partnership with subject matter experts.
  • Researching topics and trends to inform compelling and relevant content.
  • Assisting with Messaging and Content team needs as necessary, examples may include: Event Content Kits, Vendor Coordination, Content Audits, editing and reviewing marketing/messaging content and assets, and more.
  • Researching and fact checking technical information for sales guides/technical proof points
  • Ensuring all programs are delivered on time and meet quality standards.

Requirements

  • Meet one of the following(completed within the past3 years or expected to be completed within the next12 months):
  • -A Master's degreewith0 years of work experience; or
  • -A Bachelor's degreewith 2 years of work experience; or
  • -An educational or workforce development program (e.g., Associate’s, Apprenticeship, Boot camp, or Certification)with 3 years of work experience; or
  • -A High school diploma (or equivalent)with 4 years of work experience.
  • Qualifying education and work experience should be in Marketing, Communications, Journalism, or related field.
  • Experience in content marketing, blogging, executive and internal communications, editorial work, or related fields in tech.
  • Strong writing and editing skills with an eye for detail and accuracy.

Preferred

  • Proactive attitude with a passion for storytelling and creating high-quality content.
  • Excellent organizational and project management skills, with the ability to handle multiple projects and deadlines.
  • Strong interpersonal skills to build relationships and collaborate across teams.
  • Familiarity with Asana, Sharepoint, Generative AI, SEO best practices, and content performance metrics.
  • Willingness to work with AI as a tool to achieve goals.

Benefits

  • U.S. employees are offered benefits, subject to Cisco’s plan eligibility rules, which include medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, paid parental leave, short and long-term disability coverage, and basic life insurance.
  • Please see the Cisco careers site to discover more benefits and perks.
  • Employees may be eligible to receive grants of Cisco restricted stock units, which vest following continued employment with Cisco for defined periods of time.
  • U.S. employees are eligible for paid time away as described below, subject to Cisco’s policies:
  • 10 paid holidays per full calendar year, plus 1 floating holiday for non-exempt employees
  • 1 paid day off for employee’s birthday, paid year-end holiday shutdown, and 4 paid days off for personal wellness determined by Cisco
  • Non-exempt employees receive 16 days of paid vacation time per full calendar year, accrued at rate of 4.92 hours per pay period for full-time employees
  • Exempt employees participate in Cisco’s flexible vacation time off program, which has no defined limit on how much vacation time eligible employees may use (subject to availability and some business limitations)
  • 80 hours of sick time off provided on hire date and each January 1st thereafter, and up to 80 hours of unused sick time carried forward from one calendar year to the next
  • Additional paid time away may be requested to deal with critical or emergency issues for family members
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Cisco

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Cisco is the worldwide technology leader that is revolutionizing the way organizations connect and protect in the AI era. For more than 40 years, Cisco has securely connected the world. With its industry leading AI-powered solutions and services, Cisco enables its customers, partners and communities to unlock innovation, enhance productivity and strengthen digital resilience. With purpose at its core, Cisco remains committed to creating a more connected and inclusive future for all.

Founded in 1984
San Jose, CA, US
95K employees (3,834 in marketing)
82% recommend to a friend
77% CEO approval

Salaries

Posted range

$77K/yr – $136K/yr

Taken straight from the job posting.

The middle of this range ($107K) is 46% above the median base salary for Content Marketing Specialist roles in the United States ($73K).

Content Marketing Specialist median pay in the United States

$73K/yr

Most pay falls between $65K and $80K. Based on 95 salaries.

See all Cisco salaries

Marketing Team

Marketing Team Size
2,138 (2% of company)
Marketing Roles Posted (Last 30 Days)
24

Funding

Total Funding
$2.5M
Last Raise
$2.5M
Seed, 39 years ago

Funding History

  • Jan 1987
    Seed • $2.5M

Traffic Signals

Monthly Visitors
13.2M
Monthly Google Ads Budget
$779.7K
Traffic Source Mix
Search
38.8%
Direct
49.8%
Referral
9.4%
Social
1.2%
Paid
0.6%

Headcount Trend

Current headcount: ~95.5K

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