Content Marketing Specialist

Responsibilities

• Develop content for social media, email, websites, and other digital touchpoints, maintaining a consistent brand voice.
• Translate brand priorities, campaign concepts, and approved product messaging into engaging content for healthcare professional and consumer audiences.
• Create and edit social assets, including short-form video, graphics, captions, and stories
• Adapt ambassador, creator, and testimonial content into a steady stream of relevant content across owned channels.
• Partner with internal teams, agencies, and creative partners to develop content that supports brand campaigns, educational initiatives, events, and product adoption.
• Maintain the content calendar and coordinate scheduling, publishing, and day-to-day management of brand social channels.
• Monitor social trends, platform developments, and cultural moments to identify relevant opportunities for the brand.
• Monitor and engage with the community, responding to comments and messages within approved guidelines.
• Support social listening and reputation monitoring, identifying recurring themes and opportunities to strengthen brand engagement.
• Track content performance and brand sentiment, and recommend improvements based on audience response and channel insights.

Requirements

• Bachelor’s degree in marketing, communications, or a related field
• Minimum of 3–4 years of experience in content marketing, social media, digital marketing, or a related role, ideally in aesthetics or beauty
• Experience managing brand social channels and community engagement, including social listening and reputation management tools.
• Ability to create and edit social content using tools such as Canva, Adobe Creative Cloud, CapCut, or similar platforms.
• Experience with HubSpot or a comparable email marketing and automation platform.
• Experience coordinating influencer or creator partners preferred.
• A strong creative eye and a steady stream of content ideas, paired with the judgment to keep content on-brand and compliant.
• Strong writing, editing, and storytelling skills, with examples of content developed for digital channels.
• Strong project management skills, attention to detail, and the ability to coordinate multiple projects and stakeholders.
• Comfort interpreting performance metrics and applying insights to future content.

Benefits

• At Hugel Aesthetics, we invest in our colleagues by offering a comprehensive benefits package built to support your health, financial future, and peace of mind.
• Employees enjoy robust medical, dental, and vision coverage, alongside a 401(k) program with a company match to help build long-term financial security. Our trackless PTO program and competitive corporate holiday schedule give you the flexibility to rest and recharge while out of the office.
• We also offer optional benefits like wellness programs, legal services, and identity monitoring, so you can choose the coverage that fits your life.