Content Marketing Specialist at Hendrick Automotive Group | Charlotte, NC

Hendrick Automotive Group

Content Marketing Specialist

Charlotte, NC (On-site)

Salary Not AvailableMid LevelFull time

Posted 4 months ago

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Job Summary

Drive Hendrick Automotive Group's social content and brand presence as a Content Marketing Specialist, coordinating calendars, creating content, and partnering with dealerships to boost engagement.

Must-have: 3–5 years of hands-on social media experience with a brand or agency.
Standout: Experience coordinating social content across multiple dealerships and brand standards.
Standout: Travel to support dealership operations as needed.

Job Description

Responsibilities

Own and manage the corporate social content calendar, including planning, scheduling, and distribution
Foster a sense of community around the brand through interaction with followers
Monitor and report on social media metrics by analyzing the performance of campaigns to optimize strategies
Ideate and produce content around key business obejctives include brand campaigns, inventory, service, sports sponsorships, etc.
Assist in creative recommendations, proofing, and edits of media assets as needed
Support key brand standards for maintaining continuity in our Hendrick brand image and customer experience across our online presence
Actively post on and manage select dealership social accounts that are inactive or require hands-on content support
Stay up to date with marketing trends, platform updates, and user interface enhancements for social channels
Ability to work independently and within a team. Hendrick Automotive Group prides itself on working together on all projects supporting our stores.
Foster strong relationships with key dealership and corporate personnel
Proactively identify opportunities to support dealership marketing through social content
Travel required as needed to support our dealership operations

Requirements

Bachelor’s degree in communications, marketing or business management
3-5 years of hands-on social media experience with a brand or agency
Deep understanding of top social media platforms, including Facebook, Instagram and TikTok
Ability to balance multiple work streams and prioritize tasks
Outstanding communication and presentation skills
Detail-oriented and organized
Ability to make quick decisions
Highly motivated and collaborative with a willingness to learn/adapt to the needs of automotive retail
Ability to think both creatively and strategically
Strong work ethic with the ability to multitask, meet deadlines and shift deliverables as needed
Fun, friendly, positive team player who is open to receiving and executing feedback
Verbal and Writing Ability: Ability to read and comprehend instructions, correspondence, and memos. Ability to effectively present information in one-on-one and small group situations to customers and other employees. Should have strong group presentation skills and excellent written communication skills. Ability to read and interpret documents such as invoices, RFPs, and procedure manuals.
Math Ability: Ability to add, subtract, multiply and divide. The ability to research, analyze, and matrix different business and demographic data types.
Certificates and Licenses: Valid Driver's License
Environment Demands: Duties are performed primarily in the office, but frequent travel to dealership locations is required. Position is not remote.
Reasoning Ability: Ability to apply common sense understanding to carry out instructions.

Hendrick Automotive Group

Representing 131 franchises and 26 manufacturer nameplates from the Carolinas to California, Hendrick Automotive Group is the largest privately held automotive retail organization in the United States. Headquartered in Charlotte, North Carolina, the company employs more than 10,000 people in its 95 dealership locations, 21 collision centers and four accessories distributor installers in 13 states. For more information, please visit www.HendrickCars.com. In 2020, Hendrick Automotive Group generated approximately $10 billion in revenue after selling 219,000 vehicles and servicing 2.4 million cars and trucks.Hendrick Automotive Group offers new and pre-owned vehicles, financing, warranties, automobile parts, accessories, service and body repair. The company has contributed significantly to improve the quality of life for people in need through charitable contributions.Hendrick Automotive Group believes that our teammates are our most important assets, along with our culture. Our people are the foundation of our brand. Our success as a whole is dependent on preserving our reputation of respect and quality. We are a company that believes in our core values and upholding them through great people, high standards and best practices.We pride ourselves on our behavior. We treat our customers, corporate partners and each other with respect. We believe in communication and hold each other accountable for the high standards of excellence that are set from our chairman, Rick Hendrick.For additional information on career opportunities - https://www.hendrickcars.com/hendrick-careers.htm.

Founded in 1976

Charlotte, North Carolina, USA

4K employees (97 in marketing)

www.hendrickcars.com