Responsibilities

• Content Strategy & Planning
• Partner with Marketing, Sales, and Operations to identify content needs and maintain a unified content strategy and editorial calendar.
• Maintain a deep understanding of buyer personas to inform content development and prioritization.
• Develop and align content to each stage of the funnel to increase engagement, nurture prospects, and improve conversion performance. Ensure content strategy supports business goals by driving qualified traffic, lead generation, sales readiness, and ongoing client engagement.
• Participate in campaign planning and coordinate content deliverables for campaign launches.
• Identify content gaps, new opportunities, and timely topics based on industry trends, competitor analysis, and current news.
• Content Creation & Optimization
• Research, write, and build high‑quality long-form and short-form content including articles, guides, interviews, reports, brochures, webpages, landing pages, sales materials, video scripts, and email sequences.
• Ensure cohesive messaging, narrative consistency, and brand accuracy across all published content.
• Use SEO/AIO/GEO best practices to optimize every content asset for visibility, ranking, and traffic.
• Refresh, update, and repurpose existing content to extend value and improve performance.
• Maintain and update the company style guide as needed.
• Email Marketing and UX Copy
• Plan and write compelling email copy for both timely campaigns and evergreen nurturing sequences.
• Edit UX copy for the Entrust Client Portal to ensure clarity, usability, and brand alignment.
• Analytics & Reporting
• Monitor content performance using GA4, HubSpot, and other analytics tools.
• Analyze trends, engagement, and conversion metrics to guide ongoing improvements.
• Present content performance and insights during team reporting meetings.
• Multimedia & Video and Collaboration & Project Management? (combined as described)