Responsibilities

• Develop and maintain comprehensive editorial and content calendar to effectively increase brand awareness and reinforce brand value with employees, clients and prospects.
• Conduct interviews with internal subject matter experts and utilize third-party industry sources to create content.
• Plan, write and produce high-quality SEO/AEO/GEO optimized content including blog articles, case studies, white papers, eBooks, web pages, email and social media.
• Create and share high quality content for sales and marketing materials. Content includes employee and client communications such as email, social, web, sell sheets, case studies etc.
• Measure, report and refine content as necessary to increase effectiveness of search rankings, engagement and conversions.
• Proofread and edit the content of others to ensure that it is consistent with brand messaging and drives the intended results.
• Contribute to a positive, creative, fast-paced and innovative marketing team environment.
• Perform other duties of the department as assigned.

Requirements

• Working knowledge of SEM, SEO tools and best practices and Google Analytics to optimize web content.
• Experience with marketing automation tools and web content management systems (WordPress is a plus).
• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint).
• Strong project management experience, detail-oriented, organized and deadline driven.
• Excellent written and verbal communication skills and ability to work collaboratively as a team player.
• Bachelor’s degree in Journalism, Communications or Marketing required.
• 5+ years of content development and copywriting experience.
• Experience in the logistics or supply chain industry is a strong plus.