Responsibilities

• Develop and maintain comprehensive editorial and content calendar to effectively increase brand awareness and reinforce brand value with employees, clients and prospects.
• Conduct interviews with internal subject matter experts and utilize third-party industry sources to create content.
• Plan, write and produce high-quality SEO/AEO/GEO optimized content including blog articles, case studies, white papers, eBooks, web pages, email and social media.
• Create and share high quality content for sales and marketing materials. Content includes employee and client communications such as email, social, web, sell sheets, case studies etc.
• Measure, report and refine content as necessary to increase effectiveness of search rankings, engagement and conversions.
• Proofread and edit the content of others to ensure that it is consistent with brand messaging and drives the intended results.
• Contribute to a positive, creative, fast-paced and innovative marketing team environment.
• Perform other duties of the department as assigned.