Content Marketing Specialist

Austin, TX (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive content across SEO, product storytelling, and lifecycle assets for a PropTech SaaS platform.

  • Own SEO-driven content, case studies, and lifecycle emails across channels.
  • Must-have: 2+ years writing B2B/SaaS content with SEO fundamentals.
  • Standout: Ability translate complex product features into customer-friendly language.

Job Description

Responsibilities

  • SEO-driven content creation: Write and optimize blog content that targets relevant keywords, supports organic growth, and aligns with product and market priorities
  • Customer stories & case studies: Conduct customer interviews and turn real-world outcomes into structured case studies and customer-facing stories
  • Email & lifecycle content: Write marketing emails, newsletters, and campaign copy that support product adoption, feature awareness, and ongoing engagement
  • Product & launch content: Create customer-facing guides, help content, and launch assets that clearly explain new features and updates
  • Thought leadership: Write long-form and short-form thought leadership content that reflects Boom’s point of view on property management, financial services, and the renter lifecycle
  • Press & announcements: Draft press releases and supporting content for company news, partnerships, and product launches
  • Cross-functional collaboration: Partner with product marketing, growth, customer success, and leadership to gather insights, align on messaging, and ensure content accuracy
  • Editorial planning: Contribute to content calendars, briefs, and planning to support consistent output across channels
  • Quality & consistency: Ensure all content is accurate, on-brand, well-structured, and detail-oriented, with a strong editorial standard

Requirements

  • 2+ years of professional content writing experience
  • Experience writing B2B and/or SaaS content (blogs, case studies, product content, or lifecycle emails)
  • Strong understanding of SEO fundamentals, including keyword research, on-page optimization, and search intent
  • Exceptional attention to detail and comfort owning content from draft through final review
  • Ability to translate complex product features and workflows into clear, customer-friendly language
  • Strong written communication skills with a concise, structured writing style
  • Comfort collaborating cross-functionally in a fast-paced, evolving startup environment
  • Experience working with content management systems and basic marketing tools
  • Experience in PropTech, fintech, or property management is a plus, but not required
  • Experience in PropTech, fintech, or property management is a plus, but not required

Preferred

  • Experience in PropTech, fintech, or property management is a plus, but not required

Benefits

  • Full healthcare coverage (health, dental, vision) including 50% coverage for dependents
  • 15 days of Paid Time Off (PTO) per year + 3 sick days + all US federal holidays (11 in total) (note: we think unlimited PTO is BS and causes some employees to feel guilty when they take it)
  • Company-issued laptop/MacBook
  • Company-sponsored training & development
  • Regular off-sites, retreats, and other company-sponsored events and travel opportunities
Boom logo

Boom

3.6 Glassdoor

BOOM is a Saas company that powers smart solutions for visual asset collaboration, management and production.

Founded in 2018
Milan, Lombardy, ITA
290 employees (141 in marketing)
70% recommend to a friend

Traffic Signals

Monthly Visitors
3.8K
Traffic Source Mix
Search
47.6%
Direct
37.2%
Referral
5.1%
Social
9.1%
Paid
1.1%

Headcount Trend

Current headcount: ~290

Marketing Team

Marketing Team Size
17 (6% of company)

Funding

Total Funding
$18.5M
Last Raise
$7.5M
Series Unknown, 4 years ago

Funding History

  • Dec 2021
    Series Unknown • $7.5M
  • Oct 2020
    Series A • $7M
  • Jul 2019
    Seed • $3.4M