Content Marketing Specialist at AMF Bakery | Richmond, VA

Content Marketing Specialist

Richmond, VA (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 6 weeks ago

Top 1% of applicants do these two things.

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Job Summary

Own AMF content across the Americas by turning bakery know how into multi format assets, then scale impact with regional customization and rapid experimentation.

Content Engine: own blogs, whitepapers, social, video, and sales materials that resonate with bakery buyers
Campaign & Enablement: support online lead generation and sales enablement through content distribution and assets
Brand Consistency: ensure content aligns with AMF Brand Guidelines and global asset libraries

Job Description

Responsibilities

Create and distribute engaging content across digital platforms inclusive of AMF products, services, teammate testimonials, and customer success stories
Produce and adapt content formats including: blogs
Whitepapers or downloadables
Social media
Paid campaign assets
Videos (shooting, editing, publishing)
Sales presentations
Recruitment materials
Learn the business of our bakery customers and translate that knowledge into content that attracts similar customers
Bring creativity and experimentation to the team to launch digital content that differentiates AMF from competition and garners attention quickly