Responsibilities

• Responsible for working with internal team members, stakeholders, and product experts to write compelling content for multiple categories and channels.
• Partner closely with creative and marketing, and other departments as necessary to ensure content is engaging and consistent across mediums.
• Execute all aspects of category content initiatives including briefing, applying research and insights, creation and writing, design and development of marketing and brand campaigns.
• Responsible for Heaters, Lights, and Water Features product categories, supporting other categories as needed.
• Make suggestions for tools, processes, and frameworks to support Content objectives, develop best practices and standards.
• Manage and report on content KPIs to ensure the effectiveness of all content generated; align with overall business and marketing objectives.
• Responsible for curating and syndicating content in all relevant channels in partnership with brand and marketing partners
• Responsible for campaign-owned, paid, and earned content planning, development, and execution.
• Work with insourced/outsourced partners on planning and execution of product photography and videography stories.
• Proficient in Pentair’s content marketing strategy, brand guidelines, and style guide

Requirements

• BS or BA degree in communications or marketing
• 3-5+ years of progressive experience as a marketing and communications professional with direct involvement in content development and management
• B2B and B2C marketing experience
• Ability to work with outside content agencies and build an effective insource/outsource model.
• Experience in all forms of digital and traditional content, including web, digital advertising and social media.
• Experience working in teams developing integrated marketing communications plans and lead-generation tactics.
• Proven ability to work with multiple functions and teams to achieve results.
• Experienced communicator with superior writing, storytelling, and communication skills
• Thorough understanding of modern marketing content tools and vehicles
• Excellent organizational and time management skills

Preferred

Benefits

• As a Pentair employee, you would enjoy a wide array of benefit options to help keep you and your family healthy and protected, health benefits, a generous 401(k), employee stock purchase program, disability benefits, life insurance, critical illness insurance, accident insurance, parental leave, caregiver leave, tuition reimbursement, plus paid time off and wellness programs to encourage a healthy work/life balance.