Responsibilities

• Develop and manage social media editorial calendars aligned with campaigns, programs, events, and relevant cultural moments.
• Create, edit, schedule, and publish engaging digital and social media content tailored to different audiences and platforms.
• Collaborate with colleagues, agencies, influencers, and creative partners to develop compelling content and integrated campaigns.
• Build, manage, and optimize paid social media and paid search campaigns, including audience targeting, budgets, keyword strategy, creative performance, and results.
• Support email marketing initiatives, including content development, audience segmentation, testing, distribution, and performance reporting.
• Monitor social conversations, trends, audience sentiment, and emerging issues to identify content opportunities and potential reputational concerns.
• Analyze performance across digital channels and translate data into insights and recommendations that improve future content and campaigns.
• Support digital and social media coverage of events, partnerships, activations, and organizational initiatives.
• Stay current with digital platforms, audience behaviors, accessibility practices, marketing technologies, and the appropriate use of AI, automation, and emerging tools.

Requirements

• Bachelor's degree in marketing, communications, digital media, or a related field, or an equivalent combination of education and relevant professional experience.
• Three or more years of relevant experience in digital marketing, social media, content marketing, digital communications, or a related discipline.
• Experience developing and managing organic and paid social media content and campaigns.
• Strong writing, editing, proofreading, digital storytelling, organizational, and project-management skills.
• Working knowledge of paid search, digital advertising, audience targeting, social listening, email marketing, and digital analytics.
• Ability to interpret performance data and audience insights and translate findings into actionable recommendations.
• Ability to manage multiple priorities and deadlines while collaborating effectively with internal and external partners.

Preferred

• Digital design or graphic creation, photography, video editing, or multimedia content-production tools.
• SEO, website analytics, audience segmentation, and digital accessibility.
• AI, automation, and emerging marketing technologies.
• Experience working with agencies, vendors, influencers, or creative partners.

Benefits

• ADANE offers a competitive benefits package that includes medical, dental, life, and long-term disability insurance, as well as a 401(k) retirement plan.