Responsibilities

• Shape and maintain messaging frameworks, positioning, and content narratives that align with commercial objectives, marketing campaigns, and customer challenges.
• Create, update, and maintain content for such things as sales and internal enablement tools, blogs, landing pages, account-based marketing content, training guides, videos, email campaigns, advertising copy, presentations, website, social media, press releases, etc.
• Proactively turn market insights, customer pain points, and industry trends into compelling and valuable content initiatives.
• Ensure messaging consistency across all channels and mediums; websites, marketing campaigns, ABM program, and all other marketing materials.
• Work with cross-functional teams to develop and refine engineering and buyer personas, and tailor content specific journeys that support those personas.
• Writing articles for industry publications;
• Establishing relationships and determining content needs with industry peer groups;
• Creating and disseminating product- and process-related updates and tips to increase the knowledge of the sales force and client base;
• Performing other duties as requested.

Requirements

• Bachelor’s Degree in English, Journalism, Communications, Marketing, or related experience
• Knowledge of the B2B manufacturing industry
• A unique combination of technical-mindedness and creativity
• Interest in research and proven ability to explain complex ideas
• Polished writing skills with proven ability to create engaging content for multiple channels
• Innate intellectual curiosity
• Very structured and organized
• High degree of attention to detail
• Strong communication skills
• Able to work under tight deadlines