Content Marketing Spc II

Responsibilities

• Support marketing and communications for the Business Aviation market by creating content for website pages, email campaigns, printed collateral, event signage, presentations, social media posts, blog articles, video scripts, advertising, and other marketing initiatives.
• Create, stage, and manage email content in HubSpot, including writing and updating copy for B2B marketing campaigns, newsletters, and nurture programs.
• Build, edit, and publish landing pages in HubSpot using existing templates and modules, so pages are on brand, functional, and optimized for conversion.
• Work closely with Business Aviation product managers, product marketing, and other internal teams to understand product capabilities, customer needs, and key differentiators, translating technical information into clear, customer-focused messaging.
• Create content that supports B2B lead generation, customer engagement, and sales efforts, including white papers, case studies, product materials, and other resources for different stages of the buyer's journey.
• Support the sales team by creating, editing, and updating sales collateral, presentations, product materials, and other content that helps communicate product value to prospective and existing customers.
• Collaborate with marketing teams to support integrated campaigns, product launches, and other initiatives that drive awareness and pipeline growth.
• Interview and collaborate with internal and external subject matter experts, customers, and industry professionals to develop accurate and engaging content.
• Conduct thorough copy editing and proofreading of marketing materials to ensure accuracy, clarity, and consistency in messaging.
• Manage content through the review and approval process across product, marketing, and sales stakeholders.

Requirements

• 1 to 3 years of experience in content marketing and copywriting, preferably in a B2B environment within aviation, software, or technology.
• Strong writing, copy editing, and proofreading skills, with the ability to adapt messaging for different audiences and marketing channels.
• Experience with HubSpot or similar CRM and marketing automation platforms, including building and executing email campaigns, audience segmentation, and nurture programs. HubSpot experience is highly preferred.
• Experience creating B2B marketing content that supports lead generation, customer engagement, and sales enablement.
• Ability to understand technical products and translate detailed product information into clear, customer-focused content.
• Strong project management and organizational skills, including the ability to manage multiple projects and meet deadlines.
• Ability to collaborate effectively with product teams, sales, subject matter experts, and other marketing stakeholders.
• A strong eye for design, with the ability to collaborate with designers and judge how layout, imagery, and copy work together across web pages, emails, and collateral.
• Proficiency with AI tools such as Claude to support research, drafting, editing, and content workflows, with the judgment to verify accuracy and keep the brand voice consistent.
• Business Aviation experience or industry knowledge is preferred.

Preferred

• Business Aviation experience or industry knowledge is preferred.
• Additional language skills preferred.

Benefits

• Medical, dental, vision insurance with employer-paid health premiums
• Open PTO Policy
• 401(k) with up to 10% company matching and immediate vesting
• 12 Weeks Paid Maternity Leave
• 4 Weeks Paid Paternity Leave
• Flight Training Rewards