Content Marketing & Social Media Specialist

Responsibilities

• Maintain and execute a consistent marketing and content calendar across social media, email marketing, promotions, and website campaigns.
• Plan content around seasonal promotions, product launches, showroom events, service offerings, customer needs, and business priorities.
• Collaborate with showroom sales, service, and leadership teams to identify products, services, frequently asked customer questions, project stories, customer insights, and business updates that can be developed into marketing content.
• Monitor social media, email marketing, design, retail, lighting, electrical, home-improvement, and industry trends; recommend practical content and campaign ideas.
• Organize and maintain photo, video, graphic, email, and other digital-content assets for efficient use across campaigns.
• Provide regular analytical reports summarizing campaign activity, content performance, trends, recommendations, and opportunities for improvement.
• Create, curate, edit, schedule, publish, and oversee original content—including images, graphics, videos, short-form video, stories, and live content—for: Facebook and Instagram (Meta), TikTok, YouTube, LinkedIn, Pinterest.
• Adapt content to the style, audience, and best practices of each platform rather than reposting identical content across channels.
• Write clear, engaging, brand-appropriate copy with relevant calls to action for consumer, business, trade, and professional audiences.
• Coordinate the production of product-focused, educational, inspirational, behind-the-scenes, project-based, and promotional content.

Requirements

• Demonstrated business-level experience managing at least three of the following platforms:
• Facebook and Instagram (Meta)
• TikTok
• YouTube
• LinkedIn
• Pinterest
• Strong ability to create and edit high-quality image and video content for social media and digital marketing.
• Strong copywriting skills, including the ability to write concise, engaging, audience-specific content with clear calls to action.
• Experience planning, scheduling, and publishing content through social-media management tools or native platform tools.
• Strong organizational skills and the ability to manage multiple campaigns, deadlines, assets, and content channels simultaneously.

Preferred

• Experience using HubSpot for email marketing, customer segmentation, campaign reporting, or CRM-related marketing activities.
• Experience using Shopify to support promotions, product content, or website campaign updates.
• Familiarity with basic SEO and website-content best practices.
• TikTok Live, Instagram Live, livestream selling, or live-event content experience.
• Experience marketing for a retail, showroom, lighting, electrical, home-improvement, interior-design, construction, or trade-focused business.
• Experience with targeted marketing, prospecting campaigns, lead generation, or business-to-business marketing.
• Familiarity with Canva, Adobe Creative Suite, CapCut, or similar graphic-design and video-editing tools.

Benefits

• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off
• Vision insurance