Content Marketing Senior Associate

Des Moines, IA (Hybrid)

Salary Not AvailableMid Level2+ years expFull time

Posted 4 days ago

Job Summary

Own end-to-end content operations for marketing materials, coordinating reviews and renewals while identifying improvements and opportunities to boost engagement.

  • Lead multiple content projects and ensure on-time delivery
  • Collaborate with marketing, creative, compliance, and stakeholders to move content through approvals
  • Leverage AI and tech to streamline processes and renew content library

Job Description

Responsibilities

  • Deliver timely, accurate, compliant, and brand-aligned updates to a wide variety of marketing materials including brochures, flyers, presentations, videos.
  • Manage multiple concurrent content projects while balancing competing priorities and deadlines.
  • Partner closely with marketing colleagues, creative teams, compliance, and business stakeholders to move content efficiently through review and approval processes.
  • Maintain and manage a large library of approved marketing content and support ongoing content renewal efforts.
  • Utilize project management tools and established workflows to monitor progress, communicate status updates, and ensure deliverables stay on track.
  • Analyze content performance and recommend opportunities to improve messaging, audience engagement, and overall effectiveness.
  • Identify process improvements and leverage technology, including AI-enabled tools, to help drive operational efficiencies.

Requirements

  • Bachelor's degree or equivalent experience.
  • 2+ years of experience in marketing, marketing communications, public relations, journalism, or content operations.
  • Strong project management, organization, and prioritization skills.
  • Excellent written and verbal communication skills.
  • Experience reviewing, editing, or maintaining content with a high degree of accuracy.
  • Exceptional attention to detail and commitment to quality.
  • Ability to manage multiple projects and deadlines in a fast-paced, collaborative environment.
  • Strong problem-solving and decision-making abilities.
  • Ability to translate information and data into actionable recommendations.

Preferred

  • Experience in marketing, marketing communications, public relations, journalism, content operations, or related fields.
  • Experience working within a regulated industry such as financial services, insurance, healthcare, or similar environments.
  • Familiarity with content management or sales enablement platforms.
  • Proficiency using project management platforms.
  • Understanding of marketing content governance, approval processes, and compliance reviews.
  • Experience leveraging AI tools to improve workflows and operational efficiency.

Benefits

  • comprehensive, competitive benefit offerings crafted to protect their physical, financial, and social well-being.

Principal Financial Group

3.9 Glassdoor

Principal Financial Group® is dedicated to improving the wealth and well-being of people and businesses around the world—helping more than 62M customers plan, protect, invest, and retire as of December 31, 2023. Along the way, we commit to supporting the communities where we do business. Improving our planet. And building a diverse, inclusive workforce. We’re proud to be recognized as a Best Place to Work in Money Management by Pensions & Investments for the 11th consecutive year, an Ethisphere World’s Most Ethical Companies for the 12th time and as Forbes The Best Employers for Diversity 2023. Disclosure: Insurance products issued by Principal National Life Insurance Company (except in NY) and Principal Life Insurance Company®. Plan administrative services offered by Principal Life. Principal Funds, Inc. is distributed by Principal Funds Distributor, Inc. Securities offered through Principal Securities, Inc., member SIPC and/or independent broker/dealers. Investment advisory services are offered through Principal Global Investors, LLC or its affiliates. Principal Asset ManagementSM is a trade name of Principal Global Investors, LLC. Referenced companies are members of the Principal Financial Group®, Des Moines, IA 50392. ©2024 Principal Financial Services, Inc. Principal Financial Group Foundation, Inc. ("Principal® Foundation") is a duly recognized 501(c)(3) entity focused on providing philanthropic support to programs that build financial security in the communities where Principal Financial Group, Inc. ("Principal") operates. While Principal Foundation receives funding from Principal, Principal Foundation is a distinct, independent, charitable entity. Principal Foundation does not practice any form of investment advisory services and is not authorized to do so. https://www.principal.com/social-media-disclosures

Des Moines, Iowa, USA
24K employees (675 in marketing)
76% recommend to a friend
86% CEO approval

Funding

Total Funding
$700M
Last Raise
$700M
Post IPO Debt, 3 years ago

Funding History

  • Mar 2023
    Post IPO Debt • $700M

Traffic Signals

Monthly Visitors
4.6M
Monthly Google Ads Budget
$7.8K
Traffic Source Mix
Search
20.8%
Direct
74%
Referral
4.7%
Social
0.2%
Paid
0.2%

Headcount Trend

Current headcount: ~23.8K

Recent News

Content Marketing Senior Associate

Principal Financial Group · Des Moines, IA · Hybrid