Content Marketing & Research Report Editor at Informa Markets | New York, USA | $70K/yr – $80K/yr

Content Marketing & Research Report Editor

New York, USA (Hybrid)

$70K/yr – $80K/yrMid Level3+ years expFull time

Posted 6 months ago

Job Summary

Drive research-led content for License Global by leading premium whitepapers and primary research in brand licensing, with cross-functional collaboration and KPI-driven distribution.

Own end-to-end whitepaper development, from design surveys to publication and distribution.
Must-have: 3–7 years in content marketing, research or editorial roles.
Standout: Collaboration with industry experts to drive engagement and measurable KPIs.

Job Description

Responsibilities

Lead the development and production of License Global's premium whitepaper reports including the Top Global Licensors, Top Global Licensing Agents, Leading Licensees and more.
Design, execute and analyze industry surveys to gather market intelligence and insights, all of which inform the whitepaper reports.
Write comprehensive, data-driven reports that provide valuable insights to the brand licensing community.
Collaborate with, survey and interview industry experts, central figures and licensing professionals to gather primary research.
Ensure all content meets the highest editorial standards, provides actionable intelligence and adheres to License Global’s tone of voice and style.
Maintain editorial standards that reinforce License Global's reputation for trust and integrity.
Collaborate actively with the Global Licensing Group marketing team on content marketing campaigns to maximize report distribution and engagement and deliver against agreed KPIs.
Advise on supporting marketing materials, including executive summaries, infographics, promotional content, content repurposing, social campaigns and more, including additional formats such as video.
Optimize content for multiple channels, including digital platforms, email campaigns and event promotion, ensuring SEO best practices for reach.
Monitor and analyze content performance metrics to continuously improve acquisition and engagement strategies.
Implement strategies to drive quality acquisition and engagement from License Global's core audience of licensing professionals.
Monitor and evaluate report performance, audience acquisition and engagement pacing against established key performance indicators (KPIs) using Google Analytics, PowerBI and other platforms as needed.
Collaborate with Vice President, Content & Strategy; Head of Content and event team to further leverage whitepaper reports via live content, networking events, and other audience engagement opportunities as they arise.
Build and maintain relationships with key industry stakeholders and thought leaders.
Develop deep subject matter expertise in brand licensing, consumer products, intellectual property and related business sectors.
Stay current with industry trends, market developments and competitive landscape.
Represent License Global at industry events and conferences as a content expert, with potential to contribute to live content at trade show events.
Contribute to editorial planning and content strategy discussions on the wider License Global content team

Requirements

3-7 years of experience in content marketing, research or editorial-related roles.
Proven track record in producing research-based reports, whitepapers or similar publications.
Strong analytical and survey design capabilities.
Excellent written and verbal communication skills.
Experience with content management systems.
Proficiency in data analysis and visualization tools.
Knowledge of B2B content marketing and audience development strategies.
Bachelor's degree in Marketing, Communications, Journalism, Business or related field.
Understanding of brand licensing, consumer products, intellectual property or related industries (or demonstrated ability to quickly acquire expertise) preferred
Familiarity with B2B publications preferred
Bachelor's degree in Marketing, Communications, Journalism, Business or related field.

Preferred

Understanding of brand licensing, consumer products, intellectual property or related industries (or demonstrated ability to quickly acquire expertise) preferred
Familiarity with B2B publications preferred

Benefits

Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
Broader impact: take up to four days per year to volunteer, with charity match funding available too
Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
Recognition for great work, with global awards and kudos programs
As an international company, the chance to collaborate with teams around the world

Informa Markets

Informa Markets creates platforms for industries and specialist markets to trade, innovate and grow. Our portfolio is comprised of more than 450 international B2B events and brands in markets including Healthcare & Pharmaceuticals, Infrastructure, Construction & Real Estate, Fashion & Apparel, Hospitality, Food & Beverage, and Health & Nutrition, among others. We provide customers and partners around the globe with opportunities to engage, experience and do business through face-to-face exhibitions, specialist digital content and actionable data solutions. As the world’s leading exhibitions organiser, we bring a diverse range of specialist markets to life, unlocking opportunities and helping them to thrive 365 days of the year.Informa Markets is a division of Informa PLC.

Founded in 2006

London, England, GBR

3.2K employees (811 in marketing)

www.informamarkets.com/en/home.html