Content Producer, Writing and Video (B2B SaaS, Construction)
Linarc Inc.
USA (Remote)
$85K/yr - $95K/yrIn-houseFull-timeMid level3+ years exp.
2 days ago
Content Marketing Manager
USA (Remote)
$55K/yr – $80K/yrMid Level3+ years expFull time
Posted 3 days ago
Job Summary
Own and drive WIT’s content strategy, storytelling and campaigns across channels, turning customer insights into case studies, assets and sales enablement while collaborating with creators and internal experts.
- Lead editorial strategy and content calendar
- Translate priorities into multi-channel campaigns and assets
- Use insights to improve topics, formats, and distribution
Job Description
Responsibilities
- Own and continuously develop WIT’s content strategy, roadmap and editorial calendar
- Translate company, marketing and sales priorities into clear content plans and campaigns
- Identify content opportunities based on audience needs, industry trends, customer insights and relevant cultural moments
- Own customer storytelling, proactively identifying strong stories and turning customer results into case studies, campaigns, sales assets and content across multiple channels
- Create and manage content across formats, including:
- Social content
- CEO and leadership team branding and thought leadership
- Blogs and articles
- Customer stories and case studies
- Reports, guides and whitepapers
Requirements
- 3-5 years’ experience creating high-quality B2B and/or B2C content across multiple channels and formats
- Exceptional writing, editing and communication skills, with a strong sense of tone and storytelling
- A commercial mindset and experience using content to support demand generation, lead generation and sales
- Passion, energy, creativity and resourcefulness, with the ability to work autonomously and bring ideas to the table
- Strong editorial judgment and an understanding of what makes content perform across different audiences and channels
- Experience working with internal experts and customers to uncover and develop compelling stories
- A good eye for design and experience partnering with creative teams to bring ideas to life
- Experience with CRM/email platforms such as HubSpot and paid social is a plus
- Experience working with media partners and executing content or media partnerships is a plus
- AI-literate, using AI to work faster and smarter, while bringing the writing experience and editorial judgment to know when, where and how to use it.
Benefits
- Competitive salary, performance-based bonuses and long-term incentives
- Comprehensive company-paid medical, dental and vision benefits
- Fully remote working
- Flexible PTO with unlimited vacation days and paid holidays
- Company 401(k) plan
- Generous budget for work-related equipment, including laptop and monitor
- Access to exclusive sporting events and industry networking opportunities
WIT
3.7 Glassdoor
Waterford Institute of Technology (WIT) Mission: Engage, Learn, Challenge, Innovate.In a vibrant environment for creative teaching and research, we educate and inspire a lifelong passion for learning, exploration and discovery that will ensure leadership with a global outlook and real world innovative designs for sustainable economic, social, cultural and personal development.We embrace access and equality of opportunity and vertical progression so that our learners are empowered to succeed as citizens in a challenging world.We blend theoretical with applied enquiry, scholarly, professional and vocational pursuits with scientific and creative expression.We serve to improve our region, our country and our world by being at the heart of a co-operative teaching and research eco-system, which includes other higher education and further education institutions, schools, regional communities, government and non-governmental agencies.We actively nurture continuous enhancement of our relationships to progress excellence in a globally-benchmarked higher education and knowledge.
Founded in 1969
Waterford, IRL
665 employees (31 in marketing)
1% recommend to a friend
1% CEO approval
Salaries
Posted range
$55K/yr – $80K/yr
Taken straight from the job posting.
The middle of this range ($68K) is 29% below the median base salary for Content Marketing Manager roles in the United States ($95K).
Content Marketing Manager median pay in the United States
$95K/yrMost earn $80K to $110K. Based on 138 salaries, including bonus and equity.
Marketing Team
Marketing Team Size
11 (2% of company)
Median Tenure
2.2 years
Marketing Roles Posted (Last 30 Days)
1
Funding
Total Funding
$2.6M
Last Raise
$2.6M
Grant
Funding History
- Dec 2016Grant • $2.6M
Traffic Signals
Monthly Visitors
3.5K
Traffic Source Mix
Search
38%
Direct
37.8%
Referral
9.9%
Social
5.7%
Paid
1.8%
Headcount Trend
Current headcount: ~665
Recent News
Links
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