Responsibilities

• Develop and manage NetCov’s editorial calendar aligned with revenue targets
• Align content to ICP verticals (credit unions, financial institutions, AEC) and key offerings (managed services, cybersecurity, compliance, cloud)
• Translate company priorities into campaign-driven content themes
• Align content to buyer journey stages: awareness → consideration → decision → expansion
• Collaborate closely with demand generation priorities and campaign planning
• Leverage AI tools and modern content workflows to scale content production, repurpose core ideas across formats, and accelerate time-to-market
• Produce and scale high-impact thought leadership content across multiple formats (articles, guides, executive POVs, etc.)
• Develop case studies and client success stories that demonstrate measurable business impact
• Create demand generation content including blogs, landing pages, and email nurture sequences
• Develop sales enablement materials such as one-pagers, battlecards, and technical explainers
• Translate core content into webinars, podcasts, and event materials to maximize reach and reuse
• Partner with Solution Engineering, Sales, and Customer Success to ensure technical accuracy and relevance
• Own timelines for drafting, editing, publishing, and distributing content
• Partner directly with Sales leadership to identify objections, lost deal patterns, and content gaps
• Develop content that accelerates deal velocity and removes friction in the sales process
• Support account-based marketing (ABM) initiatives with targeted messaging
• Build vertical-specific messaging aligned to high-value accounts
• Support SEO strategy through structured content development and keyword alignment
• Optimize content for search visibility, engagement, and conversion
• Manage content distribution across website, email campaigns, and LinkedIn