Responsibilities

• Define messaging and voice across paid ads, landing pages, organic content, and product communications.
• Write and optimize website and landing page copy for US audiences.
• Create conversion-focused copy for paid channels, including Meta, Google, and LinkedIn.
• Script video and paid social ad creatives, including for YouTube.
• Develop and execute organic content strategies across social platforms.
• Collaborate with creators, customers, and influencers to produce authentic content.
• Use user research, analytics, and A/B testing to improve messaging and content performance.
• Contribute to product positioning and go-to-market messaging.

Requirements

• At least 4 years of experience in content marketing, copywriting, or growth marketing.
• Experience in B2B SaaS or another fast-growing software environment.
• Native or C2-level English proficiency and excellent writing skills tailored to US audiences.
• Understanding of performance marketing and conversion-focused copywriting.
• Experience creating US-market content, writing paid-channel copy, scripting ad creatives, and building social content strategies.
• An analytical, experimental approach, including experience using research and performance data to refine messaging.