Content Marketing Manager

Responsibilities

• Own content strategy and the editorial calendar across website, email, social, YouTube, and community.
• Build a repeatable content engine that powers our external presence and supports cross-functional teams (sales collateral, product marketing, enablement, etc).
• Manage the Content Marketing Coordinator, setting direction while they support production and editing.
• Own our content library (DAM) so every team can easily find and use the right assets.
• Lead one-off brand campaigns, from seasonal pushes to announcements.
• Create content that speaks authentically to home service pros (roofers, landscapers, painters, cleaners) and feels uniquely Topline Pro.
• Produce a range of formats: case studies, how-to guides, video scripts, testimonials, social friendly, and long-form.
• Collect interviews oof pros and turn their stories into content that builds trust and drives organic growth.
• Use content to fuel and support growth of an engaged pro community through forums, Facebook groups, newsletters, and events.
• Build a thought leadership program for Topline Pro and key internal voices via articles, podcasts, speaking, and LinkedIn.

Requirements

• 4-5 years of experience in content marketing, brand storytelling, or editorial — with a portfolio that shows range and craft.
• Experience managing and developing at least one direct report, including setting priorities and giving clear creative direction.
• Proven ability to develop content strategy, not just execute on it — you know how to build a plan, and the systems behind it, from scratch.
• Experience leading integrated brand campaigns from concept through launch.
• Experience building or scaling a brand community — online groups, newsletters, ambassador or advocate programs, live or virtual events.
• Track record developing thought leadership content: executive ghostwriting, contributed articles, podcast or speaking program management, or LinkedIn brand building.
• Strong writing and editing skills across formats: short-form social, long-form guides, video scripts, email sequences.
• A genuine curiosity about and empathy for small business owners — you understand their world and speak their language.
• Comfortable using data to guide decisions: you track performance, form hypotheses, and adjust accordingly.
• Experience with SEO fundamentals and content distribution, plus familiarity with GEO/AEO.

Benefits

• $120K–$140K base salary range + equity
• Full Medical, Dental, and Vision Health Coverage
• Computer and workspace enhancements
• 401(k) plan (non-matching)
• Unlimited vacation, 9 company holidays including election day, and 1 personal volunteer day a year
• Company-paid Wellhub membership for fitness and wellness
• Dinner covered with Uber Eats + a stocked kitchen to keep you fueled
• Opportunity to own the content and community brand for a product that changes the lives of home service Pros