Content Marketing Manager

Responsibilities

• Execute against Sortly's evolving organic search strategy by developing richer, more authoritative, better-optimized content that performs across both traditional and AI-driven search.
• Lead editorial planning and production across the blog and priority web content. Manage the editorial calendar and move work from brief through publication while maintaining quality, consistency, and publishing velocity.
• Draft and shape high-value editorial assets, including deeper data-rich blog content, competitive content, customer stories, and gated demand generation assets such as lead magnets and event content.
• Partner with our Data team to develop proprietary research and benchmark studies, translating analysis and findings into compelling narratives and finished content.
• Build and refine AI-assisted workflows across research, outlining, drafting, editing, and optimization to scale production without compromising quality or brand voice.
• Serve as the day-to-day owner of our agency and freelance relationships, handling assignments, editorial feedback, production timelines, and delivery.
• Monitor content and channel performance and use the results to identify opportunities and recommend improvements.
• Own the weekly Inventory Insider newsletter, including planning, writing, deployment, and ongoing optimization.
• Improve newsletter performance through audience segmentation, testing, and iteration based on engagement and conversion data.
• Collaborate with Demand Generation and Product Marketing on email content that supports broader campaigns and nurture programs.

Requirements

• 5+ years of experience in content marketing, preferably for B2B audiences.
• Exceptional writing and editing skills across formats, including blog and editorial, email, social, customer stories, and longer-form assets.
• Hands-on experience managing content programs across multiple channels, such as blog, email, and organic social.
• A strong understanding of SEO best practices and familiarity with emerging GEO and AI-search considerations.
• Experience using AI tools to improve content research, creation, optimization, or production workflows.
• A demonstrated ability to synthesize complex information, data, and subject-matter expertise into clear, compelling content.
• A proven ability to manage multiple projects, stakeholders, external partners, and deadlines while maintaining high editorial standards.
• Experience using content performance data to identify opportunities and improve execution.
• Experience with B2B SaaS.
• HubSpot and WordPress experience is a plus.

Preferred

• Bonus points for experience with Construction or Field Services audiences, or with topics such as inventory management and asset tracking
• HubSpot and WordPress experience is a plus

Benefits

• Opportunity to work with a passionate and dedicated team
• A culture that fosters innovation, growth, and collaboration
• Competitive salary and benefits package
• Chance to make a significant impact on the future of inventory management
• Annual off-site retreats
• Home office stipend
• 401k match
• Yearly learning and development reimbursement